Aratek announced the relaunch of its website following a revamp for stronger branding and better usability.
The new and improved Aratek biometrics website features a sharper, more professional look with an interesting new colour palette, better typography, and tasteful animation.
Design language
“The first thing that visitors will notice is how much more pleasing to the eyes the layout now is. We took pains to create a design language that says 'all-business' while being friendly and welcoming,” says Samuel Wu, Aratek VP for International Business Development.
The redesign is expected to solidify Aratek’s position as the leading brand in the biometrics and security industry and convey its readiness to be the world’s digital identity provider of choice. “What will delight visitors, even more, is how much more useful the site has become with judicious use of informative icons, relevant illustration, and crisp copywriting,” Wu added.
Redesigned Aratek site
Because we value our customer’s time, we worked hard to present information plainly and easily"
“Because we value our customer’s time, we worked hard to present information plainly and easily. Without them having to dive deep, customers will, at a glance, be able to learn who we are, what we do, what products and services we offer, and how to get in touch with us,” Wu said.
The redesigned Aratek site also features a brand-new on-screen Product Finder widget for easy access to the full product line anytime without needing to navigate away from the current page.
Better usability
It also has a new Instant Inquiry button that instantly connects customers to the answers they need.
“Customers will also appreciate our beefed-up Case Study page which lets them see how other satisfied customers have benefited from using Aratek’s technology. Moreover, we polished the About page to give visitors a clear overview of who we are, what we do, and how exactly we can help them,” Wu said.
Aratek is a global pioneer in the biometrics and security industry and has been helping millions manage their digital identity throughout the globe since 2004.
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