AlertMedia, the globally renowned threat monitoring and emergency communication solutions provider, has announced that Sara Pratley joined the company as Vice President of Global Intelligence.
Vice President of Global Intelligence
In her new role as Vice President of Global Intelligence at AlertMedia, Sara Pratley will lead the team responsible for monitoring emerging threats and incidents worldwide, providing actionable intelligence to help keep millions of AlertMedia users safe and informed.
She joins AlertMedia from CNN, the global news organisation with a multi-platform reach of two billion people, where she was Vice President of National News for CNN’s domestic newsgathering unit. During her decade-long role in leadership at CNN, she oversaw the network’s multi-platform coverage and was known for her outstanding leadership in breaking news.
Strong leadership and process skills
Sara Pratley led the network’s coverage of major events, including the Boston Marathon bombings
Sara Pratley led the network’s coverage of major events, including the Boston Marathon bombings, Orlando Pulse Nightclub shooting, riots, destructive hurricanes, and more. Her strong leadership skills and ability to introduce new processes, and products helped her team successfully reach and expand storytelling, to a fast-growing digital audience.
Prior to CNN, Sara Pratley was an Assignment Editor at local television stations in New York and Florida. She is a graduate of Syracuse University.
Situational awareness and fast incident response
Currently, companies face a growing number of threats that pose a significant risk to employee safety. From health crises with a global impact to localised events, such as wildfires or transportation disruptions, maintaining situational awareness, around the clock and mobilising an immediate response is crucial for reducing an event’s impact.
AlertMedia enables organisations to drastically reduce their time-to-action, by fully automating threat intelligence monitoring, impact assessment, and multi-channel communication to impacted employees.
Fully integrated threat intelligence monitoring
Thousands of organisations, including Walmart, DHL, Samsung, Coca-Cola Bottling Company, and Healthgrades, use AlertMedia to monitor threats and rapidly communicate with their people.
Sara Pratley joins AlertMedia, as the company is experiencing significant growth
Sara Pratley joins AlertMedia, as the company is experiencing significant growth, which it credits to the product’s ease of use and its fully integrated threat intelligence solution, all critical components to a customer’s ability to respond faster, under the pressures of a real emergency.
Faster communications and enhanced safety
“Dangerous threats and catastrophic incidents are continuously emerging around the world. Our team helps companies sort through the noise, so they can quickly understand the risk to their employees and proactively communicate to improve safety,” explained Brian Cruver, CEO of AlertMedia.
Brian Cruver adds, “As a journalist and news leader, Sara excels at bringing fast and accurate information to a global audience. Her extensive experience in curating and communicating information will play a major role in expanding AlertMedia’s ability to provide actionable intelligence to our customers.”
AlertMedia, one of the fastest growing US companies
AlertMedia was recently named to the Inc. 5000 list of America’s fastest-growing companies for the second consecutive year, ranking as the fastest-growing software company in Austin. In May, Inc. named AlertMedia as one of the Best Workplaces of 2020. The company has been named ‘One of the Best Places to Work’ in Austin, by the Austin Business Journal for four consecutive years.
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