Userful Corporation (Userful), a globally renowned provider of AV-over-IP solutions for enhanced video communication, has announced the opening of a new office in Dubai to strengthen the company’s presence in the fast-growing Middle East, Turkey and Africa (META) market.
Expansion in META market
This new business hub is the first of several upcoming office openings worldwide to facilitate the company’s sales, development, customer support, and supply chain operations across the world.
Userful recognises the importance of and market opportunity available in the META region"
“Userful recognises the importance of and market opportunity available in the META region and is a first-mover to meet corporate and government video and visual communication needs,” said John Marshall, the Chief Executive Officer (CEO) of Userful Corporation.
John adds, “Our announcements at GITEX are just the latest proof points regarding Userful’s growth this year in all areas of the business.”
Visual Networking Platform, an AV-over-IP software
Among these proof points is the launch of the Userful’s Visual Networking Platform in January 2019, an AV-over-IP software solution tailored to meet the central management needs of corporate IT departments as they integrate a diversity of complex AV applications over the network.
Userful’s Visual Networking Platform facilitates communication and collaboration enterprise wide by way of deployment, management and control of multiple visual display applications.
Enhancing enterprise operational efficiency
AV/IT teams can display content from any source on any screen at any time and in real-time, improving an organisation’s operating efficiency up to 80 percent, while reducing the total cost of ownership (TCO) by 40 percent or more. Managing the company’s growth in the region is Mohammad Salameh, Director for META region, Userful Corporation. Salameh will maintain and build engagement with channel partners throughout the region.
“Userful has positioned itself as a market and technology leader in a very fast-growing industry sector,” said Mohammad Salameh, adding “The digital signage market alone is a $24 billion opportunity worldwide. I am eager to lend my expertise and knowledge of the META market to accelerate the company’s growth.”
Video wall deployed in Nestlé Digital Acceleration Center
2point0 Concepts deployed a Userful video wall for Nestlé Digital Acceleration Center's displays
In a recent UAE deployment, systems integrator, 2point0 Concepts (2.0 Concepts) deployed a Userful video wall to improve the interactiveness of displays within the Nestlé Digital Acceleration Center, located in the UAE. The centre enables Nestlé brand managers to evaluate the success of digital campaigns across the region.
“With our previous solution, our digital champions weren’t able to upload data and new video, which made it hard to look at their campaigns.” said Naji Ghaziri, Digital Marketing Manager, Nestlé Middle East FZE, adding “Interacting with the screens is now easy and user-friendly with the Userful solution. We can easily swap videos of our products with videos of kids or even update the whole interface, even from my phone.”
Project completed for Middle Eastern Ministry of Justice
Userful has recently completed the deployment of its Visual Networking Platform solution to upgrade the capabilities of a mission-critical Ministry of Justice control room in the Middle East.
The new control room enables the Ministry to monitor the work of courts and notarial offices in real-time, facilitating a more thorough analysis and evaluation for enhanced decision-making. This step is one of many that the Ministry of Justice has taken to improve operations and transparency throughout the judicial system.
“The control room applies best practices in the field, enabling the anticipation and resolution of any issues to constantly improve judicial services,” said the Justice Minister, adding “The centre will allow the public to view the data and results indicating judicial performance and promoting transparency while achieving the highest satisfaction and quality of life for citizens.”