Summary is AI-generated, newsdesk-reviewed
  • 360-degree cameras now primary for situational awareness, replacing narrow field-of-view devices.
  • Cybersecurity threats rise, prompting greater collaboration between IT and physical security.
  • Demand for advanced analytics and cyber-secure solutions grows as users seek added value.

The physical security market continues to experience growth as users look to capitalise on the promises of emerging technologies and because of this, 2017 proved to be a great year for Oncam.

In fact, this year was the best year in Oncam's history in terms of sales, as 360-degree fisheye cameras have gone from being a “specialty” camera used only in certain applications to a primary device for enabling total situational awareness. Today, many of our customers leverage 360-degree cameras exclusively to provide extensive coverage inside a facility or in a large outdoor area, with traditional narrow field-of-view cameras used only at “choke” points.

Increase in cybersecurity threats and breaches

At the end of 2016, we predicted a major trend this year would be an increase in cybersecurity concerns for users of physical security systems, and we were right. An increase in cybersecurity threats and breaches have put organisations on watch.

Based on this and the adoption of more IT-centric infrastructure and protocols, there is significant collaboration between IT and physical security, and true “convergence” is finally starting to happen. The adoption of video analytics also continued to increase this year, as most video surveillance projects involved the use of some form of analytics and data analysis.

Demand for safeguards

As we move into 2018, the trends of 2017 will roll over, and cybersecurity will continue to be a major issue. Suppliers of hardware and software will put an even greater emphasis being cyber secure and end users will increasingly demand safeguards.

Additionally, the deployment and use of advanced analytics based on newer artificial intelligence-based technologies will continue to increase. It will be the technology providers that find ways to allow users to capture additional value from the information collected by security systems that will accelerate growth.

Oncam made significant investments in new products that leverage analytics and cloud technologies. In 2018, we will continue to invest in the development of new products, with a focus on solutions for particular applications across industry segments. Beyond our technology advancements, we've invested significantly in boosting our sales force in the Americas and adding industry experts to ensure sustained customer and partner success with our solutions. From our vantage point, Oncam is well positioned to capitalise on opportunities for growth in the coming year.

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Author profile

Jumbi Edulbehram Global Business Development for Smart Cities and Spaces, NVIDIA

Jumbi is currently the President, Americas for Oncam, a maker of 360 degrees cameras and software. He is responsible for all sales, marketing and business development activities in the Americas. Prior to Oncam, Jumbi served as the Director of Business Development for the security division of Samsung Techwin, where he was responsible for managing strategic partnerships with technology partners, consultants/A&Es, and large national integrators. His team was also responsible for developing new business in industry segments such as retail, government and transportation.

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