Reflections on a shrinking IFSEC 2019 in London

Time for an indepth review of IFSEC 2019 in London. This show had fewer exhibitors than previous shows, and the ‘vibe’ was definitely more low-key.

Fewer exhibitors meant larger aisles and plenty of room to breathe, and the slower pace provided time for exhibitors to reflect (often negatively) on the return on investment (ROI) of large trade shows. There was little buzz on the first day of the show, but spirits picked up on the second day (when, not coincidentally, some exhibitors served drinks to attendees at their stands).

Enterprise security solutions

One eye-catcher was smart wireless security provider Ajax Systems’ stylish black stand

Many exhibitors compared IFSEC unfavourably to ISC West in the United States and even to Intersec in Dubai. Others seemed willing to be lured back to Birmingham (previous location for IFSEC) to participate in the upstart competitor, The Security Event, next spring.

However, not all the IFSEC 2019 reviews were negative. Vaion made the most of their small stand toward the back of the hall. They experienced brisk traffic right up until the end of the show. Happy with the response, the provider of real-time enterprise security solutions reportedly has already committed to IFSEC 2020. Other exhibitors also made the most of their space at IFSEC; one eye-catcher was smart wireless security provider Ajax Systems’ stylish black stand.

Vaion made the most of their small stand toward the back of the hall

Latest new products

Nedap launched a new product, AEOS 2019.1, that is five time faster and more stable than its predecessor. It uses HTML5 – no more reliance on Adobe. Feedback has been good. The company has also increased its integration of open security standards (OSS).

Traka showcased smart lockers, which are modular, scalable, and staff can easily replace broken equipment. Product features can be adapted to specific sectors (i.e., retail, prisons). Traka spends 30% of its revenue on research and development, developing their own engineering. The company has seen massive growth in the UK and Europe.

Hanwha Techwin lured visitors into the center of their stand with drinks and ice cream, surrounded by the latest new products. Hanwha promoted their investment in a manufacturing facility in Vietnam and showcased Wisenet cameras with enhanced 4K images, digital auto tracking, and less motion blur for clearer images.

Video verification product

A multi-sensor model captures wide areas with a single camera. Hanwha also offered some value-priced cameras that feature easy self-install and are swappable. Optex launched a new product called ‘the Bridge’, a video verification product that bridges CCTV on a digital video recorder (DVR) to intruder alarms.

Hanwha showcased Wisenet cameras with enhanced 4K images

UK Surveillance Camera Commissioner Tony Porter announced ‘Security By Default’, a set of minimum requirements that will guarantee users that network video security products are as secure as possible in their default settings right out of the box. Hikvision promoted their support for Secure by Default and expressed hopes the initiative would be embraced by other companies and create a new best practice for camera cybersecurity. Hikvision also promoted their retail solution, which includes on-site redaction for GDPR compliance, shelf detection incorporating artificial intelligence, and use of heat mapping to analyse customer foot traffic.

Generating revenue

Safety and Security Things (SAST), another IFSEC exhibitor, is in the process of creating an ‘app store’ for the security market. Striving to achieve critical mass with participation by a wide range of systems integrators and manufacturers, SAST has a goal of launching to the public in Q1 next year in time for ISC West.

Hanwha Techwin is among the players that have already joined the alliance

A pilot version will debut this autumn, and they already have 26 apps and six camera manufacturers toward that goal. With a staff of 120, mostly based in Munich, SAST expects to begin generating revenue in 2020 and to grow rapidly. An investment by Bosch is financing start-up operations. Open Security & Safety Alliance (OSSA) is creating standards and a platform to enable the sale of apps in the security market.

Large industry players

Hanwha Techwin is among the players that have already joined the alliance, and OSSA is seeking to add other large companies, such as Axis, Genetec and Hikvision. Engaging integrators, app developers and software providers as well as camera manufacturers will generate widespread support to ensure the initiative succeeds. Although currently most OSSA members are based in the EU and Asia, it is a global organisation open to any company in the world.

Many large industry players are now missing from the IFSEC show floor; the most noticeable new abstainer this year was Milestone. And the downturn seems likely to continue: Exhibitors were largely noncommittal about returning next year, although organisers were urging them during the exhibition to sign up for 2020.