Herta launches a new version of its marketing solution that now displays a control panel with relevant information about the behaviour of visitors in a business.
The new version of BioMarketing has a Dashboard that shows real-time information on the performance of a business and allows users to view online data on the number of visitors and their recurrence, the average dwell time, or the level of occupancy.
ROI on analysis
The information of the new product allows to have a deeper description of the different visitor profiles, as well as to be able to identify the ideal buyer in certain areas of interest.
In addition, thanks to its statistics filter by dates, it also allows the user to measure the impact of the seasonal campaigns carried out in each centre, thus helping to maximise the return on investment with a detailed analysis even by the hour.
Herta is currently in the most innovative stage in its history. With more than ten years of experience in the market and clients around the world, adapting both to the post-pandemic world and the new needs of its ecosystem of partners and users strengthens the company to continue leading the field of facial recognition and artificial intelligence.
Discover how AI, biometrics, and analytics are transforming casino security
- Network / IP
- Biometrics
- Retail surveillance
- Retail security systems
- Shop security systems
- Industrial security
- Mall security
- Commercial security
- Shopping centre security
- Security management
- Security cameras
- Security camera systems
- Facial recognition systems
- Video analytics
- Store security
- Store surveillance
- Institute security
- Industrial security systems
- Retail security
- Green security
- Visitor management systems
- Security communication
- Corporate Security
- Artificial intelligence (AI)
- COVID-19
- Machine Learning
