Brisk attendance at ISC West foretells a successful 2023 for physical security

Well attended and generating levels of excitement not seen since before the pandemic, ISC West may provide just the shot of adrenaline we need to drive industry success through the uncertain economic times ahead.

Buzzwords like artificial intelligence (AI) and the cloud were still prevalent at the conference and exhibition in Las Vegas, but the hype of yesteryear seemed more subdued. Rather than breakthroughs to be celebrated, AI and cloud were discussed more as ways systems can realise even greater potential.

Rampant cybersecurity attacks

Rather than hype, discussions seemed much more practical and down-to-earth, encompassing shifting customer needs and how to address pain points. There was more discussion of the shift of security from a cost center to a profit center, where industry technologies can contribute to an enterprise’s bottom line.

More companies seemed to be vigorously addressing the challenges of cybersecurity

More companies seemed to be vigorously addressing the challenges of cybersecurity, although perpetually an obstacle. The industry seems more devoted than ever to protecting physical security systems in an age of rampant cybersecurity attacks. But more than in years past, it was the ISC West event itself that generated the most buzz. The crowded aisles of the exhibition seemed both reminiscent of the pre-covid past and prescient of the industry’s even brighter future. From booth to booth and attendee to attendee, the enthusiasm was both conspicuous and contagious. Everybody was thinking: ‘Wow! What a show!’

Pushing technology to the edge

“The practice of physical security is about more than understanding threats, and end users are thinking now about the bigger picture of security and how networks work in the broader context of the business,” said Andrew Elvish, Vice President, Marketing at Genetec.

Problems of latency and miscommunication are elements pushing technology to the network edge, he says. For example, in an access control scenario, decision-making should be as close to the door as possible to avoid network congestion, delays, or failure.

Andrew Elvish, Vice President, Marketing at Genetec, displays Axis network door controller ‘powered by Genetec’

Elements pushing technology

Reflecting the philosophy is a new collaboration introduced at the show called ‘Axis Powered by Genetec,’ an enterprise-level access control offering that combines Genetec Synergis software with A1210 and A1610 network door controllers by Axis Communications.

Elvish says lines are blurring when it comes to edge versus cloud technologies. Rather than choosing ‘either-or,’ a blending of approaches is optimum, always ensuring that “Decision-making is close to the point of actuation,” he says.

On-premise versus cloud systems

Elvish also points to changing assumptions about the industry roles of on-premise versus cloud systems

Elvish also points to changing assumptions about the industry roles of on-premise versus cloud systems. Historically, the assumption was that on-premise systems are most appropriate for enterprise customers, while the cloud is the best approach for small- to medium businesses (SMBs). Depending on the end customer’s needs, a system can be either or both at the same time. 

Rather than debate cloud versus edge, customers should consider the outcomes they seek, and how technologies can be merged to provide those outcomes. “They should consider a solution where they do both, with the gradation of controls provided at their fingertips,” says Elvish.

Combining security into one platform

Unifying security and related functions on a single platform was a widely evident trend at ISC West. An example is Verkada which now offers a unified platform that includes video, access control, and intrusion detection, as well as other functions such as air quality sensors, visitor management, and a door intercom.

David Tsang, Product Director of Verkada, predicts demand to combine technologies into a single platform will grow in the industry. Furthermore, as data is collected in the single system, enterprises will find new ways to ‘connect the dots’ to provide better business intelligence.

Air quality sensors

Verkada’s cloud-based system enables fast deployment of the single platform

“Our approach to building products is based around the idea that every company has different needs, and they want technologies to integrate seamlessly and operate off the same platform,” says Tsang. In addition to seamless integration, each product must also be able to stand on its own. Tsang manages Verkada’s various product categories, including access control, air quality sensors, intercoms, etc.

Verkada’s cloud-based system enables fast deployment of the single platform, and the company works with dealers to ensure delivery of a 'better partner experience.'

What happens after a binge of acquisitions? 

Acre Security unveiled a new corporate ‘identity’ and a big booth highlighting the technology brands the company has acquired over the last several years. Brands such as Feenics, ACTMobile, Comnet, Razberi, and others reflect Acre’s acquisition of these companies but are now being promoted as technology choices under the ‘one Acre’ approach. 

Don Joos, CEO of Acre Security, looked ahead to the future of the company at ISC West

Visitor management product categories

Change is in the air, and the booth’s unified visual design signifies the new direction for the company, says Don Joos, Acre’s CEO. Various technologies can be delivered via the cloud, through an on-premise installation, or using a hybrid approach

Acre is highlighting ACTMobile’s mustering capability, useful in the K-12 market

In tying technologies together, the ACTMobile product will play a key role in two major verticals -- command-and-control and K-12 schools. Acre is highlighting ACTMobile’s mustering capability, useful in the K-12 market, which was adapted from a technology used in the cruise industry. The Acre approach is to embrace the variety of opportunities available in the access control, intrusion, and visitor management product categories within a broad definition of ‘security’ that embraces both core capabilities and ‘adjacencies,’ says Joos. Acre seeks to enable customers to protect people, facilities, and critical assets. They manage customers’ security data and provide the insights they need.

Ensuring a cohesive security system

A challenge in the industry is combining various single products into a cohesive whole. “There are many products that do one thing well, but it’s harder to build a cohesive security platform,” says Ryan Schonfeld, Founder and CEO of Hivewatch.

Hivewatch is a software platform that performs the functions previously associated with a ‘PSIM,’ which is a physical security information management system. The term PSIM has earned a questionable reputation in the industry, plagued by added costs and the perpetual challenges of integrating with ever-changing software platforms.

Information management system

Hivewatch seeks to bypass other software systems and to integrate as closely as possible with devices

Hivewatch seeks to bypass other software systems and to integrate as closely as possible with devices on the edge, thus avoiding the impact of software system changes. They integrate with data in a ‘different way’ that eliminates the need to conform to other software systems. 

In today’s climate, the term ‘security’ could be seen as limiting when it comes to the various functions our industry’s systems can perform in the broader enterprise, says Schonfeld. Traditional enterprise reporting structures that have physical security reporting to the facilities or real estate department are limiting the broader role security can play in the enterprise.

Positioning physical security

Changing norms are positioning physical security to report to the CIO or CISO, thus reflecting physical security’s role in collecting and analysing data. Higher visibility within the enterprise can help security expand its influence and impact.

“Security is too limiting, and it can keep us from getting a seat at the table,” says Schonfeld. “We need to shift from being a cost center to generating revenue and/or driving business — and data is the key. Rather than leading by fear, we need to show the value security can drive.”