ISC West in Las Vegas is the first of several major security trade shows planned for 2019 as part of the Reed Exhibitions ISC Security Events portfolio. Next up will be Expo Seguridad México in May in Mexico City, followed in June by ISC Brasil in Sao Paolo, and ISC East this fall in New York.

Expo Seguridad México, May 7-9, will serve the important Mexican market for security goods and services. In Mexico City alone, a large population translates into plenty of buildings and facilities that need protection; security is a big concern and a large market. Concerns about information security, cybersecurity and convergence are also dominant topics.

Benefitting from a revised trade agreement with the United States, Mexico offers a favourable business climate and low costs. In addition to video and other hardware products familiar at the U.S. show, Expo Seguridad also includes a large public safety/police component, a workplace, environmental and industrial safety sector, and fire products, offering a broad range of additional product categories.

Developing knowledge of attendees

The FISSE (Innovation and Solutions of Security) conference room will have cybersecurity and electronic security speakersOn the exhibition floor will be the VIII International Conference for the Administration of Security and Law Enforcement, which will bring together renowned specialists in the security and public safety sector.

Free conference track rooms will be provided on the exhibition floor to develop knowledge of attendees in various business areas. The FISSE (Innovation and Solutions of Security) conference room will have cybersecurity and electronic security speakers.

Manufacturers, distributors, integrators, and national and international end users have come together at Expo Seguridad since 2002 to interact and exchange knowledge during the three days dedicated to the security industry. Expo Securidad México provides access to more than 350 exhibitors and the opportunity to interact, connect and develop face-to-face relationships with more than 16,300 security and public safety decision-makers.

This year, Daniel Linskey, former Boston police chief, will provide a welcome speech at the opening ceremony and will share his experience and thoughts about the 2013 Boston Marathon bombing.

Exhibition of public safety equipment

The exhibit encompasses a selection of public safety equipment and vehicles, body armour, and counter-terrorism solutionsISC Brasil, June 25-27, offers a combination of physical security and emerging information and cybersecurity elements. An Infosecurity pavilion on the show floor and related conference track sessions highlight growing concerns in the marketplace. A large meeting of Brasil’s law enforcement commanders is collocated with ISC Brasil, and the exhibit encompasses a selection of public safety equipment and vehicles, body armour, and counter-terrorism solutions. A strong VIP attendee program ensures attendance by high-level decision-makers with money to spend.

The ISC Brasil Congress is an educational program for continuing professional education and technical training for corporate end users, police commanders, distributors, integrators, law enforcement officials, security consultants, IT and public safety managers.

Of the expected 18,000 attendees, some 53% come from corporate end users in several vertical industries. Some 21% of attendees are commercial system integrators, with 9% central monitoring systems and 5% law enforcement and public authorities’ safety.

Security for oil and gas companies

Brasil’s economy has been improving steadily after a rough patch, and the ISC Brasil show has seen an uptick for the last two yearsBrasil’s economy has been improving steadily after a rough patch, and the ISC Brasil show has seen an uptick for the last two years. Brasil’s huge economy includes big industries that need lots of security – oil and gas companies, and automotive production are among the contributors to economic growth. Attendee and exhibitor satisfaction is strong for ISC Brasil, and the show is on a new growth path as the economic situation in Brasil continues to improve under a new president. 

Large exhibitors at ISC Brasil include Bosch, Genetec, Hikvision, Dahua, HID Global, Honda, Yamaha, and Microsoft. Large Reed Exhibition offices in Mexico City and São Paulo manage the Latin American events and work with local partners, marketing organisations and clients.

Emerging Technology Zone

ISC East in New York, Nov. 20-21, continues to build momentum in 2019 after a successful 2018 show that saw double-digit growth both in exhibition space and attendance. Reed Exhibitions’ Infosecurity/ISACA North America Expo and Conference will again be collocated with ISC East, expanding information security and cybersecurity horizons for attendees. (ISACA is an international professional association focussed on IT governance.)

New at ISC East in 2019 will be an Emerging Technology Zone, providing a high profile for emerging technology companies at the show

New at ISC East in 2019 will be an Emerging Technology Zone comparable to the one at ISC West, providing a high profile for emerging technology companies at the show. The Unmanned Security Expo, a big success last year, will be even bigger in 2019 with more exhibits than ever. There are good signs on the horizon for greater use of drones and robotics.

Protection for enterprises

ISC East has traditionally focussed on the ‘tri-state’ area around New York City – New York, New Jersey and Connecticut – an area rich in end user companies, especially in financial services, retail, entertainment and the media. In New York City alone, there are almost endless numbers of big enterprises that need protection, so a localised show is a natural, and doesn’t require the large pool of potential customers to travel away from their businesses.

New York also has a large and active law enforcement community, and there are many large systems integrators that operate in and around the New York area. ISC East is a growing show that serves a large, unique audience.

Growth of ISC East also suggests it is becoming more of a ‘super-regional’ event, drawing good attendance from the Southeast and Midwest in addition to the tri-state area.

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Larry Anderson Editor, SecurityInformed.com & SourceSecurity.com

An experienced journalist and long-time presence in the US security industry, Larry is SourceSecurity.com's eyes and ears in the fast-changing security marketplace, attending industry and corporate events, interviewing security leaders and contributing original editorial content to the site. He leads SourceSecurity.com's team of dedicated editorial and content professionals, guiding the "editorial roadmap" to ensure the site provides the most relevant content for security professionals.

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