Milestone Systems, known for its data-driven video technology software, has launched its latest Concept Centre in London.
This new facility is part of a broader initiative, joining other experience-focused centres in Europe, North America, and Asia. The London Concept Centre is set to display Milestone's innovations such as Arcules Cloud solutions, XProtectⓇ, video management systems, and BriefCam AI analytics, along with solutions from their partners.
Interactive demonstrations
The Concept Centre offers a unique opportunity for end users, integrators, and partners to interact with Milestone's technology in real-world scenarios.
Visitors can witness firsthand how these technologies function in various environments, including control rooms, smart cities, academic campuses, and event venues. Additionally, the Centre features technology from key partners like Axis, Bosch, Gallagher, Hanwha, and Honeywell, allowing users to test and tailor solutions to suit their specific requirements.
Market strategy and development
This new Centre underscores the importance of the UK and Europe as key markets for Milestone
Martin McGrath, the Sales Director for UK & Ireland at Milestone Systems, highlighted the significance of this new opening. He noted, “The launch of Milestone’s London Concept Centre comes at a critical time for video security overall, with advances in AI and connected devices meaning more organisations are seeing video as a strategic business opportunity beyond security. Being able to showcase the latest Milestone technology alongside partner solutions in an immersive, customisable way is invaluable. I look forward to welcoming guests at the Centre and showing them how Milestone can help them.”
This new Centre underscores the importance of the UK and Europe as key markets for Milestone, with a special focus on UK-based clients who are expressing a strong interest in Arcules, Milestone's cloud-based video surveillance software.
Training and innovation hub
In addition to showcasing technologies, the Concept Centre will serve as a venue for training sessions, offering end-users, partners, and resellers insights through hands-on demonstrations.
Morten Illum, Milestone's Chief Revenue Officer, elaborated, “The UK is a top-performing and strategically important market for us, so when looking at locations for our next Concept Centre, it made sense to base it in London, where many customers, prospects, and partners can easily travel to it. With events, hands-on training, and immersive, customisable demonstrations, the London Concept Centre will be a hub for all of Milestone’s latest innovations and partner integrations.”
