Milestone Systems

With a solid COVID-19 continuity plan, a strong focus on people retention, and new ways of collaborating with partners, Milestone Systems achieved a net revenue of DKK 1 billion in 2020. Milestone’s net revenue amounted to DKK 1 billion in 2020, a decrease of 1% compared with 2019. The operating income (EBIT) was DKK 112 million, a decrease of 9%, reflecting the pandemic’s impact on sales, an increase in development capacity, and investments in new headcounts to fuel future growth. New ways to collaborate “Given the challenging situation of the pandemic, our annual result is a successful outcome, made possible by our people, without whom long-term sustainable growth would not be possible." "We quickly turned around how we manage the company and found new ways of supporting our network of partners. This resilience combined with the adaptability of our people and partners prepared us to face the new challenges,” says Chief Executive Officer Thomas Jensen, Milestone Systems. People First In 2020, Milestone’s People First approach was tested to its core. It was crucial for Milestone to avoid restructuring while supporting its people — keeping them motivated and feeling included as part of the team. To support this, Milestone launched the Grow Together program that focuses on mental and physical health and knowledge-sharing about exercise, food, and sleep. In addition, despite the COVID-19 pandemic, Milestone lived up to the ambition to invest in people and growth, increasing the number of employees by 69 to a total of 934 at the end of 2020. Increased support of partners The wide network of channel and technology partners is the core of Milestone’s open video technology platform. When the pandemic hit, Milestone optimized its support to help partners keep selling Milestone solutions. Product training went online with webinars attracting thousands of partners and, with the Milestone Care™ campaign, Milestone helped its partners to continue their business without having to be onsite with their customers. Future growth opportunities Looking ahead, Thomas Jensen expects challenges but also looks forward to Milestone’s continued growth journey. He concludes, “COVID-19 created a lot of uncertainty and unpredictability in 2020." "The pandemic is not behind us yet, and therefore we see challenges as well as opportunities ahead. But with our strong COVID-19 continuity plan, we are confident that 2021 will become another growth year for Milestone.”

MOBOTIX AG collaborates with Milestone to launch a new video management system. With this launch, both companies anticipate more synergy which will soon be reflected in a new software solution called MOBOTIX HUB. The new MOBOTIX Video Management System MOBOTIX HUB will be available in different versions. From an entry-level solution for smaller applications to enterprise solutions with an unlimited number of cameras, failover, and an even larger portfolio of analytics and integrations. Expanding opportunities MOBOTIX HUB is the next step in the evolving MOBOTIX strategy focusing on cyber-secure, high-end video solutions and will extend the current MOBOTIX solution portfolio including MOBOTIX Management Center and MOBOTIX CLOUD. "With this solution, we can increase and develop even more opportunities for our partners and customers thanks to the even more extensive integration options and the high scalability," says MOBOTIX CEO Thomas Lausten. "Regardless of the requirements, using the appropriate Video Management System will increase not only the performance but also the possibilities of the solution," emphasises MOBOTIX CTO Hartmut Sprave. "We can serve any key vertical market with our solutions and they each have very different demands with regards to video security software features and performance. The broad positioning is important for us since we are a solution provider. Only flexibility and versatility allow us to tailor solutions precisely to the individual requirements of our customers." Keeping pace with market trends   Video technology has evolved beyond purely security-focused requirements. Providing data for optimisation, analysis, marketing, and integration into other systems is now a day-to-day necessity. "As a technology company, we need to keep the pace of the growing and continually changing demands in the marketplace. MOBOTIX HUB is an important part of this strategy but we will also continue to support the integration with other VMS partners in order to ensure the best solutions for our customers based on their preferences," says Thomas Lausten.

The three trends of 2020 - aggregation, automation and augmentation were replaced by four mega trends in 2021 at the annual MIPS 2021 by Milestone Systems demonstrating how quickly emerging technologies are forming new trends. Close to 4000 participants from technology partners, end customers and media attended the first virtual MIPS conference on March 1st and 2nd. The virtual event brought together this rich community of video, security, and technology solution partners from EMEA, APAC and Americas to discuss the advancing innovation and shaping the new next. Intelligent sensors Milestone predicts a successful 2021 in EMEA for multiple reasons including the massive amount of technology at hand that has accelerated the development of new innovative solutions to help businesses and societies navigate in a post-pandemic world. They see a clear mind shift in society, and a new market perception, fuelling the relevance and readiness for more intelligent sensors and video technology. The MIPS event included products and programs from pioneering brands including Axis Communications, Dell, Intel and Lenel S2. MIPS 2021 concluded with the hope that this year will stand for new beginnings, unbelievable comebacks and a world getting back in sync.