ESX 2021 virtual experience to feature an educational program for the electronic security industry

The Electronic Security Expo (ESX) Virtual Experience, presented by the Electronic Security Association (ESA), will be held on June 15-17, featuring notable keynotes, industry experts, and 24 sessions with interactive learning opportunities. ESX will equip security professionals with the tools to grow their business in 2021 and beyond. 

With changing social, economic, and business environments, security professionals need to adapt to new go-to-market strategies and offerings. Identifying the right next-gen products and services can have a positive impact on the customer pipeline, improve the customer experience and keep customers loyal.

Cybersecurity

During the session, “New Markets, Innovative Products, Bright Future” Parks Associates’ Amanda Kung and Alarm New England’s Alexandra Curtiss Thompson will share insights on how to build a marketing strategy that targets the unique needs of customers, evaluating current market segment penetration and top areas for growth.

As the number of connected devices grows, so does the current threat landscape. Customers are looking to security professionals to ensure they are protected.

During the session “Cyber Security: Current Landscape and Its Effects on the Security Industry,” Bosch Security’s David Brent will discuss major cyber threats that are most critical to the industry and how security professionals can protect their customers from them. 

Insights into a growing business

"These sessions will provide a glimpse at how security professionals are navigating today’s business environment and protecting their customers against evolving threats," said George De Marco, Chairman, ESX.

"It is vital for ESX to provide a platform for security professionals to come together to exchange ideas and best practices. It’s how our industry gets stronger — by learning from one another.”