Hanwha Vision, known for its advancements in video surveillance and security, has launched a global brand campaign titled "Now You See," featuring Hollywood actress Amanda Seyfried.
The campaign, directed by Michael Gracey of "The Greatest Showman" fame, seeks to highlight the significant capabilities of Proactive Vision Intelligence (PVI), moving beyond a focus on traditional security hardware to explore its expansive potential when coupled with human vision and creativity.
Transformative potential of video technology
This cinematic initiative emphasises the evolution of video technology as a strategic tool that enhances organisational oversight and facilitates data-driven decision-making.
Seyfried's journey through the campaign intertwines her interaction with Hanwha Vision’s technology and her reaction to its applications in the real world. Noteworthy features include advanced AI analytics, intelligent automation solutions, and superior imaging capabilities.
Applications of people-counting analytics
Seyfried's journey through the campaign intertwines her interaction with Hanwha Vision’s technology
John Lutz Boorman, Hanwha Vision Europe's head of product and marketing, remarked, “Video technology is evolving from a passive security tool into a platform for understanding how environments actually function. 'Now You See' reflects our belief that technology should not just observe the world but help people understand it more clearly and act with greater confidence.”
The campaign visualises this transformation as Seyfried encounters diverse environments like smart cities, retail, and manufacturing facilities, where Hanwha Vision’s solutions reveal valuable insights, such as customer traffic patterns through heatmapping and people-counting analytics, informing business planning and strategy.
Enhancing safety with AI-powered video
In a segment focusing on retail environments, Seyfried uses insights from video analytics to conclude that a store would benefit from a new product line and department, illustrating how visual data can steer strategy and promote growth.
Another scenario shows AI-powered video technology complementing human monitoring—identifying unusual activity at ATMs, such as loitering, through advanced anomaly detection. Also depicted is the audio beacon technology that identifies events like screams or breaking glass, thereby boosting situational awareness and safety in educational settings.
Active deployment of advanced solutions
The "Now You See" campaign emphasizes that the technologies presented are not hypothetical but actively operational in various sectors worldwide. During filming, Hanwha Vision's systems were employed onset to oversee equipment and crew safety, demonstrating their practical use in real-time operational management.
John Lutz Boorman further stated, “The ‘Now You See’ campaign highlights the shift from reactive security to proactive business intelligence that helps organisations anticipate risks, optimise operations and make data-informed decisions using video and connected technologies. AI-powered video plays an increasingly vital role in our workplaces, stores, transport, public spaces and more. Showcasing the breadth and depth of Hanwha Vision’s solutions through a Hollywood lens allowed us to hone in on the value that Proactive Vision Intelligence offers all organisations and industries.”
