Cawamo, a company specialising in AI-driven video monitoring through its VisiGuard™ platform, has announced the appointment of seasoned security industry expert Scott Goldfine as the new Chief Marketing Officer and Strategic Growth Advisor. In his role, Goldfine is set to lead the global marketing strategies for Cawamo, advising the CEO and executive team on various strategic initiatives.
Goldfine’s remit includes overseeing corporate marketing, building the global brand, generating demand, positioning products, and refining messaging. He will also manage strategic partnerships, investor and analyst communications, public relations, and market intelligence, along with other responsibilities such as sales enablement and competitive positioning.
Increasing demand for AI security
This strategic appointment is timely given the rising global demand for AI security solutions. Factors such as global labour shortages in traditional security roles, the escalating costs of security provision, and developments in AI technology have amplified the need for advanced remote video monitoring solutions. As Cawamo CEO David Yakov explains: "Remote video monitoring is rapidly becoming the new standard... Organisations are demanding smarter, more scalable, AI-driven solutions that improve security while reducing operating costs."
Goldfine brings nearly three decades of experience in the security industry, known for his innovations and contributions that have significantly advanced the field. His accolades include being listed as a top security thought leader and being inducted into the Security Industry Hall of Fame in 2017. "Cawamo has built a platform in VisiGuard that was designed for this moment," he comments. Goldfine believes AI will reshape security operations and intends to leverage this potential to drive Cawamo’s growth.
Future of security technology
The cloud-based VisiGuard platform integrates sophisticated AI analytics with intelligent detection
The industry's future appears promising as analysts anticipate considerable growth in AI-powered video analytics and remote monitoring markets over the next decade. This surge is driven by the transition from traditional security models to smart, technology-driven operations due to AI and cloud computing advancements. Cawamo’s VisiGuard platform is central in this shift, enabling a transformation in operational efficiency and scalability for surveillance operations.
The cloud-based VisiGuard platform integrates sophisticated AI analytics with intelligent detection and automated workflows, enhancing centralised command capabilities. It supports live intervention, detailed reporting, and effective operational management, thereby improving detection accuracy and reducing false alarms, while increasing productivity and lowering operational costs.
Goldfine's previous roles
Goldfine's leadership at Cawamo is expected to further solidify the company's growth strategy, broaden its partner network, and amplify market awareness of its technology-driven security solutions.
Previously, Goldfine served as Marketing Director for Elite Interactive Solutions, achieving national recognition with several industry awards. Earlier in his career, he was Editor-in-Chief and Associate Publisher of a leading security trade journal, where he initiated several key industry programs.
Cawamo, the developer of the AI-powered VisiGuard™ intelligent remote video monitoring platform, announces that security industry veteran Scott Goldfine has joined the company as Chief Marketing Officer & Strategic Growth Advisor.
As CMO, Goldfine will lead Cawamo's global marketing strategy while serving as a strategic advisor to the CEO and executive leadership team. His responsibilities include corporate marketing, global brand development, demand generation, product positioning and messaging, strategic partnerships, investor communications, public relations, analyst relations, go-to-market strategy, sales enablement, market intelligence, competitive positioning, agency management, executive advisory services, and strategic growth initiatives.
Strategic growth initiatives
The appointment comes as demand for AI-powered remote guarding and intelligent video monitoring continues to accelerate worldwide, fueled by labor shortages, increasing security costs, advances in artificial intelligence, and growing demand for proactive security operations.
"Remote video monitoring is rapidly becoming the new standard for protecting commercial properties, critical infrastructure and other environments. Organisations are demanding smarter, more scalable, AI-driven solutions that improve security while reducing operating costs,” says Cawamo CEO David Yakov.
Security industry innovator
“Cawamo has built a platform in VisiGuard that was designed for this moment. Adding someone with Scott's experience, industry credibility, and strategic vision strengthens our ability to execute at a much higher level."
With nearly 30 years as a results-focused security industry innovator, collaborator and team builder across a multitude of disciplines, including channel marketing, business development, public relations, corporate communications and content management, Goldfine has been integral to the success of organisations with which he has served. He’s also advanced the security profession by being active in trade associations and speaking at top conferences and tradeshows. Recognition of his efforts includes being named to the Life Safety Alliance’s 2025 Top 40 Global Security Thought Leaders and the Security Industry Hall of Fame in 2017.
Video management platform
"Cawamo represents where the security industry is headed," says Goldfine. "AI is changing how organisations protect people and assets. The companies that successfully combine AI, automation, intelligent workflows, and human expertise will define the future of security operations.
“VisiGuard is more than another video management platform. It provides the intelligence layer that allows monitoring centres to become more efficient, scalable, and proactive. The market opportunity is enormous, and Cawamo is exceptionally well positioned to capitalise. I'm excited to help accelerate the company's growth, expand visibility, strengthen strategic partnerships, and communicate the huge value for customers, partners, and investors."
Experiencing substantial growth
Industry analysts estimate that the global markets for remote video monitoring, AI-powered video analytics, and remote guarding will experience substantial growth over the next decade as organisations increasingly replace traditional guarding models with intelligent technology enabled security operations.
Security labour shortages, rising operating expenses, false alarm reduction initiatives, and advances in cloud computing and artificial intelligence continue to accelerate adoption across virtually every commercial market. Cawamo's VisiGuard platform enables remote monitoring centres, enterprise security teams, systems integrators, and security providers to transform virtually any surveillance camera into an intelligent virtual security guard.
Cloud-based platform
The cloud-based platform combines advanced AI analytics, intelligent event detection, automated workflows, centralised command-and-control, live intervention, reporting, and operational management into a unified solution that improves detection accuracy, reduces nuisance alarms, increases operator productivity, lowers operating costs, and enables highly scalable remote security operations.
With Goldfine joining its executive leadership team, Cawamo is further strengthening its ability to execute its long-term growth strategy, expand its partner ecosystem, increase market awareness, and capitalise on one of the fastest-growing opportunities in the global security technology industry. Goldfine’s previous roles include Marketing Director for remote guarding specialist Elite Interactive Solutions, which he led to several national awards, including The Monitoring Association’s 2026 Monitoring Center of the Year.
Prior to Elite, Goldfine served as longtime Editor-in-Chief and Associate Publisher of Security Sales & Integration, one of the market’s most respected trade journals. His accomplishments included founding several programs that have become institutionalised within the security industry.
