ASIS presents an excellent forum for the company to introduce new products and solutions to their customer base and the security industry
ASIS is a great opportunity to not only learn about new technologies first hand, but also to benchmark offerings against competitors
 

Now in its 61st year, the American Society of Industrial Security (ASIS) Seminar & Exhibits is more than an end-user show. Many systems integrators also attend, walk the show and even exhibit to meet with potential customers and perhaps see technology they may need to apply to their clients’ security challenges and issues. This year’s show, from the 28th - 30th of Sept. in Anaheim, California, will showcase video surveillance, intrusion detection, cloud computing, cyber-security and other solutions and services, as well as educational and training sessions.

For systems integrators, networking is important. But there are other reasons installation companies attend ASIS Conference and Exhibits.

One-stop shop to watch latest security trends

Mun C. Wong, PSP, president of VinTech Systems Inc. in Chicago and the first woman to obtain the Alarm Contractor License from the State of Illinois, attends ASIS regularly and tries to make it an annual event. She’s active in ASIS and especially its Women in Security organisation.

For Wong, one of the primary reasons for attending is learning about new technology and gaining a better understanding of today’s security issues. “I always come away with information and knowledge and bring that back to my team so we can implement new processes and procedures right away,” she says. Wong says it’s important for her to engage employees and enable them to succeed, and bringing back new information is one way she’s been doing that since she began running the company in 2008.

“There are so many things to see and learn,” she continues. “I always have a game plan before I go to the show. I focus on what I need and share information right away with my team so they can start the followup,” she adds.

Scott Hucksoll, Vice President Business Development & Sales Operations for STANLEY Security, headquartered in Indianapolis, says ASIS presents an excellent forum for the company to introduce new products and solutions to their customer base and the security industry.

"There are so many things to see and learn. I always have a game plan before I go to the show. I focus on what I need and share information right away with my team so they can start the follow-up", says Mun C. Wong, PSP, President of VinTech Systems

Collaboration and consultations

“We find that customers from around the world and from a variety of vertical markets attend [the show] to collaborate and improve their security programmes, and it is important for us to be part of those conversations,” he says. “We use our time at the show to educate our customers on STANLEY’s newest solutions and any trends that impact their unique business drivers and requirements. In addition to the thought leadership approach we take with customers on the show floor, as an integrator we also dedicate time to meet with current and prospective technology providers to ensure we’re continually advancing our security offerings and are at the forefront of innovation.”

Hucksoll said STANLEY also looks at the show as a place to forge new relationships and cultivate stronger ones with current customers. Another goal is to raise awareness across end-user attendees regarding the company’s new Insights business intelligence product offering designed to drive business opportunities in Q4 and 2016.

“ASIS is a great opportunity for us to not only learn about new technologies first hand, but also to benchmark our offerings against competitors. We come away from the show with enhanced knowledge to help guide our security and overall business offerings – staying ahead of trends and truly differentiating STANLEY in the marketplace,” he says.

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Deborah O'Mara Owner, DLO Communications

Deborah L. O’Mara, SourceSecurity.com's dealer/integrator correspondent, is a veteran of the security marketplace, having extensive experience in security, fire alarm technology and integrated systems.

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