At NFR Retail's Big Show Convention and Expo at booth #930, Genetec, a provider of IP security and intelligence solutions will preview a new application designed to transform existing video surveillance content into powerful consumer insights. The new Genetec Retail Intelligence application will filter and analyse incoming video surveillance data to produce actionable intelligence about store operations, buying patterns, and trends.
Powerful analytics
Armed with this information, marketing, operational, and merchandising staff working at boutique-style stores or large multi-site retailers will be able to improve their customers' experience, increase consumer engagement, and positively affect in-store profitability.
By analysing and correlating data provided by multiple sensors such as video surveillance cameras and point-of-sale systems, Genetec Retail Intelligence will help retailers gain a deeper understanding of their customers’ behaviours, needs, and preferences to build a more personal relationship.
With powerful analytics such as queue management, heat mapping, directional analysis, people counting and conversion rate analytics, Genetec Retail Intelligence can notify relevant staff in real-time to respond to an influx of shoppers in the store or within a specific department. The application will also inform store management when checkout lanes or changing room lines become long so they can reassign staff as necessary.
Optimising inventory strategies
Marketing and merchandising professionals will also be able to use the data provided by the application to refine their promotions and optimise inventory strategies, from within a single interface.
"There is a wealth of information collected by security systems that has gone virtually untapped until now” |
"There is a wealth of information collected by security systems that has gone virtually untapped until now,” said Derek Arcuri, Product Marketing Manager for Genetec Retail Intelligence. “Our Genetec Retail Intelligence application will help retailers not only gain insights into store performance and customer buying patterns, but will generate powerful analytics-driven intelligence, delivered in a format that can be easily understood, interpreted and shared. Genetec Retail Intelligence will be available via a cost-effective subscription basis that will work with a wide variety of camera brands, and will not require complex and expensive additional equipment," added Arcuri.
Customisable dashboard
With a user-friendly customisable dashboard, Genetec Retail Intelligence will provide real time insights as well as in-depth analytics based on activity patterns over time. Accessible from any Internet-enabled device, Genetec Retail Intelligence will allow retailers to stay connected regardless of where they are located.
Genetec Retail Intelligence is designed to be infinitely scalable and optimised to easily interpret data from a multitude of stores—from small franchise operations to large-scale retail chains. Information gathered from multiple stores in different locations will be available for comparison across locations, giving retailers a greater understanding of their entire business operations.
Genetec Retail Intelligence is expected to be available in early Q3 2017, and will work with new or existing security installations on a subscription basis. Genetec will provide first-look’ demonstrations next week at the NRF Retail’s Big Show at the Jacob Javits Convention Centre in New York on booth #827.
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