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Berg Insight: Growth and future of video telematics market

18 Apr 2024

Berg Insight: Growth and future of video telematics market
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Berg Insight, the pioneering IoT market research provider, released a new market study covering the video telematics market. The integration of cameras to enable various video-based solutions in commercial vehicle environments is a massive trend in the fleet telematics sector. 

Berg Insight’s definition of video telematics includes a broad range of camera-based solutions deployed in commercial vehicle fleets either as standalone applications or as an added feature set to conventional fleet telematics.

Active video telematics systems

The frontrunning North American video telematics market is more than three times the size of the European, which is so far largely dominated by activities in the UK. Berg Insight estimates that the installed base of active video telematics systems in North America reached almost 4.9 million units in 2023. Growing at a compound annual growth rate (CAGR) of 19.0 percent, the active installed base is forecasted to reach 11.7 million units in North America by 2028. 

Berg Insight counts that the installed base of active video telematics plans in America

In Europe, the installed base of active video telematics systems is estimated to be almost 1.4 million units in 2023. The active installed base in the region is forecasted to grow at a CAGR of 18.0 percent to reach 3.1 million video telematics systems in Europe by 2028.

Different types of players 

The video telematics market is served by a number of different types of players, ranging from specialists focused specifically on video telematics solutions, to general fleet telematics players that have introduced video offerings, and hardware-focused suppliers offering mobile digital video recorders (DVRs) and vehicle cameras used for video telematics.

Berg Insight ranks Streamax, Lytx and Samsara as the pioneering video telematics players in their respective categories. “Streamax is the pioneering hardware provider, having over 2.9 million mobile DVRs installed in vehicles globally to date, and the company also offers software dashboards which are widely used together with its devices,” said Rickard Andersson, Principal Analyst, Berg Insight.

Video telematics subscribers

Lytx has the largest number of video telematics subscribers, having reached one million autos

Lytx has the largest number of video telematics subscribers, having surpassed one million vehicles under subscription. “Samsara stands out among the general fleet telematics players with a significant number of camera units deployed across its subscriber base”, continued Mr. Andersson. 

Additional sizeable players include the fleet management player Motive, the channel-focused brand Sensata INSIGHTS (including the acquired video telematics company SmartWitness) and the hardware-focused video telematics company Howen, all having estimated installed bases of several hundred thousand units.

Video-focused solution providers

“The remaining top-10 players are Netradyne, Nauto and VisionTrack, which all have a primary focus on camera-based solutions specifically, as well as the fleet management provider Solera Fleet Solutions”, said Mr. Andersson. Solera acquired the commercial vehicle telematics pioneer Omnitracs including the video safety specialist SmartDrive.

Other noteworthy players competing in the video telematics space include video-focused solution providers such as LightMetrics, SafetyDirect (Rand McNally), Idrive, SureCam, Waylens, Seeing Machines and CameraMatics; fleet telematics players including Trimble, Radius Telematics, MiX by Powerfleet, Matrix iQ, Forward Thinking Systems, Azuga, ISAAC Instruments, Microlise, Trakm8, AddSecure Smart Transport and EROAD; as well as the hardware-focused supplier Pittasoft (BlackVue). “These players have all reached estimated installed bases in the tens of thousands”, concluded Mr. Andersson.

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"Explore the expanding video telematics market; a study by Berg Insight reveals the integration of camera solutions in commercial vehicle fleets, and forecasts substantial growth in North America and Europe."

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