Unparalleled customer service sees Codelocks celebrate 10 years of success in Australia

Codelocks (Australia) Pty Ltd, an access control company that designs and distributes innovative, standalone keyless door locks, is celebrating ten years of providing leading-edge mechanical and electronic access control solutions to the APAC market.

In ten years, the Australian arm of the global company, headquartered in the UK with subsidiary offices in North America and Europe, has grown into a multi-million AUS dollar business serving over 1,500 clients across Australia, New Zealand and Asia.

Doors of cabinet makers

Mark Samuelson was one of the first appointments made at Codelocks Australia

Codelocks’ APAC General Manager, Mark Samuelson was one of the first appointments made at Codelocks Australia and has steered the company to its tenth anniversary. 

Mark Samuelson said, “When we first set up the Codelocks Asia Pacific entity, we had little market share and there was very low recognition of Codelocks as a player in the market, so building brand awareness became our number one priority.”

Mark and his colleagues set about bringing the Codelocks brand to the market by knocking on the doors of cabinet makers and joiners and exhibiting at trade shows including the AWISA (Australian Woodworking Industry Suppliers Association) exhibition, no vacancy, and local industry organisations like the Master Locksmiths Association of Australia and the Locksmith Guild of Australia.

Holding significant stocks

Codelocks’ reputation for reliable, cost-effective, and easy-to-fit and programme access control products combined with its focus on exemplary service and support has seen it become the first choice for hundreds of businesses across hospitality, mining, banking, retail, education, healthcare and government.

By holding significant stocks Codelocks Australia can service customer demand, whether this be for a single unit or several thousand units. This is part of the company’s ethos to provide a level of service that is determined by the customer and is unparalleled in the industry.

Network of industry and channel partners

Colin Campbell, Managing Director of Codelocks puts the success of Codelocks Australia down to the firm foundation that Mark Samuelson and his fellow Director, Adrian Young built through sheer hard work and determination.

Colin Campbell said, “The growth of the company has been stellar, and that’s down to Mark and Adrian having a strong strategy from the outset and the commitment to see their strategy through. We have seen their model pay off, with strong sales through a network of industry and channel partners who actively champion Codelocks’ solutions.”

Easy-to-use access control products

Mark Samuelson said, "Ten years ago electronic locks weren’t a big thing, and we had some work to do to convince joiners and cabinet makers of their suitability. We took care to build out from having a single level of reseller by engaging a level of expert partners who are a channel to the locksmiths, and another that works with specifiers and architects."

He adds, "Now whenever you walk through an airport or go to a gym, school, hospital or large retail chain, the chances are you’ll see Codelocks’ products on doors and cabinets."

Codelocks moved into larger offices in Chatswood, NSW

Last year, Codelocks moved into larger offices in Chatswood, NSW. This was essential to meet the increasing demand for its range of easy-to-use access control products which are sold directly through the company’s website, by specialist trade retailers and via a network of distributors and cabinet makers.