In the current situation, retail businesses need to keep visitors and staff safe by following COVID-19 operational guidelines and considerations, while also delivering a premium shopping experience.
Shop owners can now achieve this by communicating important audio messages and in-store promotions not only to customers in the store shopping, but also to people queuing outside waiting to enter.
Retailers seeking clear objectives
Nowadays, retailers seek clear objectives for their business:
- To increase the turnover and to raise the number of loyal customers
- To achieve those targets a key factor is to increase the conversion rate
Retailers need creative solutions to convince customers to buy while also enhancing their customer experience.
One way to achieve this is to trigger customers´ senses.
Bosch audio solutions provoking a buyer's interest
Following are the ways to provoke buyer’s interest:
- Informing customers about product promotions while they wait to enter the store.
- Providing ambient music to trigger the senses of customers
- Informing customers about COVID-19 regulations and other important information.
Bosch extended audio solution
The extended Bosch audio solution consists of:
- Queue management in external zones for 10 - 15 m queues and up to 30 m² areas.
- Extend safety messaging and commercial announcement to external areas.
- Extend existing Bosch Public Address systems as well as third-party installed solutions with outside zones.
Solution requirement
Minimum required devices:
- One main public address system
- 1x LB20-PC60EW-5D (2pcs) Premium Commercial Loudspeakers
- 1x PLE-1P120-EU 120 W Output Amplifier
