Assist Security Group (ASG) has announced the appointment of Jim McFedries as Chief Business Development Officer. In this strategic role, McFedries will drive business growth and expand ASG's client portfolio across key sectors including retail, healthcare, and property management.
McFedries brings over three decades of security industry expertise to ASG, with significant experience in both corporate security leadership and commercial security services. His appointment reinforces ASG's commitment to delivering innovative, client-focused security solutions.
Jim's track record
"We're delighted to welcome Jim to the ASG leadership team," said Troy Hewitt, CEO of ASG. "His extensive experience in both corporate security and commercial security services gives him a unique perspective on client needs."
"Jim's proven track record in developing strong client relationships and his deep industry knowledge will be invaluable as we continue to grow."
ASG's industry profile
McFedries will focus on raising ASG's drive profile, growing the firm's product and service offerings
In his new role, McFedries will focus on raising ASG's industry profile, developing the company's product and service offerings, and expanding its client base with a collaborative approach focused on delivering cost-effective, risk-based security that creates genuine value for clients.
Before joining ASG, McFedries served for five years at Argenbright Security Europe Limited (ASEL), where he held several leadership positions, including Group Operations Director, before taking on the role of Sales and Accounts Director.
Regional security and loss prevention roles
McFedries also brings substantial retail security expertise, having spent 11 years as Head of Profit Protection & Security at Scotmid Co-operative, where he was responsible for the organisation's security and loss prevention strategy. His earlier career included various regional security and loss prevention roles within the retail sector.
"I'm excited to join ASG at such a key time in the company's development," said McFedries. "The business has great potential, with exceptional people and a solid reputation for quality service delivery. I look forward to building on these foundations by highlighting our expertise and developing solutions that address our clients' evolving needs."
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