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ADT sets new industry benchmark with its global hard tag recirculation green programme

Published on 8 Apr, 2011

 ADT’s hard tag recirculation programme is designed to help retailers reduce costs and deliver merchandise to the sales floor more quickly

ADT is the only solutions provider to have automated counting, cleaning and testing processes for tags

ADT, a leading global provider of retail performance and security solutions, will be showcasing the industry's most advanced hard tag recirculation programme designed to help retailers reduce costs and deliver merchandise to the sales floor more quickly.

ADT's global presence and 40-years of experience in the retail and supply chain industry has enabled it to build a worldwide hard tag recirculation solution that is unmatched in the industry and trusted by the world's top retailers. ADT is the only solutions provider to have automated counting, cleaning and testing processes for tags operating on three continents and three fully automated recirculation centres located in Zaragossa, Spain, Southern China and India to provide Sensormatic® certified hard tags in large volume capacity for reuse.

In fact, these centres are responsible for processing over 500 million tags annually. A variety of globally recognised retailers are already experiencing the benefits of using the ADT hard tag recirculation solution.

"Hard tag recirculation offers retailers a low cost per use hard tag security solution. Customers can combine the anti-theft benefits of a visible source tag with the cost savings of a tag that is re-circulated, recertified and reused along with the added advantage of environmental savings by re-using the tags," explained John Smith, VP Retail Sales, Continental Europe, ADT Fire & Security. "ADT's visible source tags are designed to be re-used as a Sensormatic® certified tag time and time again; thereby reducing the operational cost of retailers' EAS solutions."

Hard tag re-circulation offers tangible benefits to retailers by combining a strong visual deterrent with point-of-manufacture source tagging. Items arrive at the retailer properly secured against theft and ready to be displayed for purchase. Having suppliers tag at the manufacturing source helps improve tag compliance and ensure consistent application.

ADT's tags stand out visually and send a powerful preventative message to would-be thieves

As a result, store personnel know exactly where to find the tag to remove it at the POS, helping improve cashier throughout and minimise shopper queues. Once tags are shipped back to ADT's automated recirculation centres, they will be Sensormatic-certified for reuse and shipped directly back to the manufacturer to use again. Retailers can purchase the re-circulated tags at a reduced price.

ADT's tags are lightweight, simple to use and do not interfere with or affect the way products are displayed. In addition, they stand out visually and send a powerful preventative message to would-be thieves. At ADT's stand A05 at EuroShop 2011 visitors viewed Spanish fashion designer José Castro's dress created out of ADT's visual source tags. A unique fashion statement, the dress highlights the lightweight nature of the tags which can be attached to garments made from delicate fabrics without compromising their shape or causing damage.


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