Booth number: 26041
March Networks is a global provider of video surveillance and video-based business intelligence solutions. Their product portfolio is end-to-end, ensuring that customers can deploy comprehensive solutions designed to help them address real business challenges and improve performance. At ISC West this year, March Networks will be showcasing new hosted services, new PTZ cameras and additional offerings.
Attendees will also be encouraged to discover their solutions for banking, retail, cannabis and transportation – all of which help organisations transform video into business intelligence through the integration of surveillance video, analytics, and data from business systems and IoT devices. For more about their presence at ISC West, we contacted Peter Strom, President and CEO, March Networks.
And not surprisingly, the technology was a lot less sophisticated compared to what we see today
Q: What was the first year your company exhibited at ISC West? Please share your remembrances of that experience.
I believe March Networks first exhibited at ISC West in 2001. I did not join the company until 2003, however I had been working in the industry for several years already, and can recall that the exhibitions back then had a much different feel. For one thing, there weren’t the very large companies we see today dominating a lot of the landscape.
And not surprisingly, the technology was a lot less sophisticated compared to what we see today. Anyone who has worked in physical security for a long time can attest to the remarkable shift we have seen over the years, first with the transition from analogue to IP video and all that entails, to security analytics, to today’s truly advanced business intelligence applications, hosted solutions, and artificial intelligence, computer vision and similar content analytics.
Q: What strategies do you use to get the most out of exhibiting at ISC West?
Our most effective strategy by far is scheduling our business meetings in advance of ISC West. Our sales team does a very good job of planning meetings with enterprise end users and channel partners ahead of time, so we’re hitting the ground running even before the doors open on Day 1 of the event.
In addition, our channel partners are also very well organised, and know which organisations they are going to bring to our booth during ISC West. This pre-planning saves us a tremendous amount of time and ensures that we make the most of the opportunity to meet face-to-face with the many decision-makers who have travelled to the show.
The quality and quantity of our planned business meetings is definitely how our company measures the success of our ISC West participation each year
Q: How do you quantify your success at ISC West? What ROI do you receive from the show?
The quality and quantity of our planned business meetings is definitely how our company measures the success of our ISC West participation each year. Of course we do track the number and quality of the leads we capture as well; however, our face-to-face meetings with end user organisations and channel partners are the primary measures of our ROI.
Q: What company activities (outside the show floor) does your company organise each year?
The activities we organise outside of the show floor vary from year to year. We have hosted customer appreciation events and roundtable events. We will typically organise an internal sales meeting as well to take advantage of the fact that many of our salespeople and product managers are in the same location.
Q: What sets ISC West apart from other trade shows on the calendar?
The timing of ISC West is good for most people, as it is still early enough in the budget cycle for most customers to leverage the show to help make decisions – particularly in our banking, retail, cannabis and transit target verticals.
Holding the event consistently in Las Vegas is also beneficial, as it makes it easier for people and exhibitors to plan in advance. The city itself is well equipped to handle large exhibitions, offering everything from a central conference space at the Sands to the convenience of nearby accommodations, restaurants etc. Travel is typically convenient as well. In our opinion, ISC West is the premier industry show in North America and appears to be gaining momentum each year.