Booth number: 13115
LifeSafety Power is the innovator and originator of a new category of intelligent networked power solutions that provide robust, proactive analytics to access control, security and mission-critical devices.
With LifeSafety Power, integrators and end users gain unprecedented visibility into overall health, integrity and reliabilityWith this new standard of power performance created by LifeSafety Power’s modular solutions, security companies can achieve a 77% increase in installation and troubleshooting efficiency while providing lower total cost of ownership to the end user and remote monitoring and management of power which produces new streams of RMR. With LifeSafety Power, integrators and end users gain unprecedented visibility into overall health, integrity and reliability, which ensures greater system uptime.
Q: What was the first year your company exhibited at ISC West? Please share your remembrances of that experience.
LifeSafety Power was formed in 2009 and first exhibited at ISC West in 2010. We started with a 10x10 booth as a testing ground, and today have a 20x20 booth with the latest solutions on display and live demonstrations — a far cry from our first simple tabletop. We weren’t sure how we would be received, as there were no other companies going in the direction we were: networked power systems. The first year and a few after were tough trying to get established in the industry — but we continued to focus on communicating our value-add proposition.
Q: What strategies do you use to get the most out of exhibiting at ISC West?
We schedule meetings with end-users so they can see the latest offerings and products and how they might be applied to their particular business or facilityWe do extensive planning, many months prior, to get the most out of the show. We continue to upgrade and revamp our booth to showcase the latest solutions, technology partnerships or to focus on the products that provide solutions to integrators and customers in specific vertical markets. We schedule meetings with end-users so they can see the latest offerings and products and how they might be applied to their particular business or facility. We have users from around the world who specifically come to see us at the show — an affirmation of the global presence of LifeSafety Power.
Q: How do you quantify your success at ISC West? What ROI do you receive from the show?
Success is seeing attendees four or five deep at our booth — excited and interested in our solutions. We talk to attendees and ask them what they are using and how we can assist. We have customers who bring colleagues from other companies to see our products — a great way to solidify our success. They start explaining the product to others — and we just let them give the pitch, because that’s the best kind of referral there is. The ROI is in the growth of our network. We don’t sell at the show — we network, educate, listen and learn.
Q: What company activities (outside the show floor) does your company organise each year?
We attend industry-sponsored events like the Interop Fest by SIA and network outside the show floorWe don’t organise any specific company activities outside the show floor, but our sales team is hopping throughout the conference. We attend industry-sponsored events like the Interop Fest by SIA and network outside the show floor, meeting with current and potential customers. We’re here to tell our story — and our sales team hits it hard throughout the event.
Q: What sets ISC West apart from other trade shows on the calendar?
ISC West is a big security show. It’s the only one we do with our booth — we do many other shows but those are primarily smaller conferences or events with tabletop displays. This is the show that continues to grow and address the rapid changes occurring in the technology sector and IT and how this is trickling down to the physical security industry. We used to do two big shows a year, but now have settled on ISC West because of the qualified attendees, ongoing growth of the event and the ability to network with current and prospective customers.