Download PDF version Contact company

Hikvision, the supplier in innovative video surveillance products and solutions, launches the all new EasyIP 3.0 product range - employing Hikvision’s remarkable H.265+ in-house encoding technology based on the H.265/HEVC standard. The new range brings better storage, better imaging, better analytics, and better usability.

“Hikvision has been creating effective, real-world security solutions for 15 years and counting. Built on smart applications of intelligent products and advanced technology, the EasyIP 3.0 Solution really does make video surveillance simple, practical, and affordable,” said Keen Yao, VP at Hikvision International Business Centre.

Hikvision H.265+ smart codec

Providing the intelligence behind a new range of cameras and NVRs, the EasyIP 3.0 range delivers superior video performance across a wide range of parameters utilising the H.265+ smart codec algorithm. By addressing the archiving of unnecessary elements within surveillance scenes; such as static backgrounds, limited moving subjects, and the impact of noise in night-time video surveillance, Hikvision’s H.265+ technology reduces by over 50% (compared to standard H.265) the amount of required bandwidth, storage and associated costs.

4K Ultra-HD video

By virtue of its vastly efficient compression technology, H.265+ promotes the use of ultra HD video surveillance solutions using 4K cameras, as well as 2, 3, 5 and 8 megapixel models – which are all available in the Hikvision EasyIP 3.0 range.

By virtue of its vastly efficient compression technology, H.265+ promotes the use of ultra HD video surveillance solutions using 4K cameras

To help deliver the ultimate imaging performance in a variety of real-world lighting conditions, including variable light, high contrast or light deficient scenarios, all cameras in the new EasyIP 3.0 range have been equipped with 120dB True WDR. The camera range also features Hikvision EXIR 2.0 with Smart IR capability, 3D DNR and Darkfighter ultra-low illumination technology - providing superior colour rendered images even in extreme low light scenes.

Enhanced VCA functions

Within the EasyIP 3.0 range, new cameras additions also provide greater analytical functionality than previous generations, featuring on-board Video Content Analysis (VCA) options to trigger automatic alarm activations. Standard VCA functionality includes Line Crossing Detection, Intrusion Detection, Object Removal Detection, Unattended Baggage Detection, and Face Detection, significantly reducing operator input resulting in more efficient and effective security systems management.

More usable and durable

Designed to cope with the harshest of operating conditions, many camera models in the new Hikvision EasyIP 3.0 range are fully protected from dust and water, certified to IP67 and vandal resistant to IK10 standard. In addition, PoE up to 300 metres ensures maximum installation flexibility, with the entire EasyIP 3.0 range providing high levels of security, control, and cost-effective analogue, IP, or mixed system solutions.

Share with LinkedIn Share with Twitter Share with Facebook Share with Facebook
Download PDF version Download PDF version

In case you missed it

What are the challenges and benefits of mobile access control?
What are the challenges and benefits of mobile access control?

There is a broad appeal to the idea of using a smartphone or wearable device as a credential for physical access control systems. Smartphones already perform a range of tasks that extend beyond making a phone call. Shouldn’t opening the door at a workplace be among them? It’s a simple idea, but there are obstacles for the industry to get there from here. We asked this week’s Expert Panel Roundtable: What are the challenges and benefits of mobile access control solutions? 

Securing a sustainable future
Securing a sustainable future

The UK Government has set out an ambitious ten-point plan, known as the green industrial revolution, with an aim “to forge ahead with eradicating its contribution to climate change by 2050.” This makes our government the first major economy to embrace such a legal obligation. Green recovery Acknowledging climate change and meeting net-zero is a demanding challenge especially for those affected by the pandemic. But the UK Government, with the launch of its aspiring strategy, is investing everything in its power to promote a ‘green recovery.’ Here, Reece Paprotny, Commercial Manager and Sustainability Champion at Amthal, highlights how the fire and security industry has an opportunity to use the current recovery period to explore its own sustainable journey and embrace the significance of environment, economic and social collaboration, transparency, and accountability. Employing sustainable technologies Pressure is mounting on construction to find ways to reduce emissions and help meet net-zero targets The perception is that COVID-19 presents a once-in-a-lifetime opportunity to re-write the existing rulebook. This is riding on the significance of changing public support for more environmentally friendly living opportunities, with associated cost savings, efficiencies, and cleaner industries. Innovative sustainable technologies are the key to kickstart this route to success.  Nowhere can this be seen more than in the built environment, which currently contributes to 40% of the UK's carbon footprint. Pressure is mounting on construction to find ways to reduce emissions and help meet net-zero targets. This is through the entire life cycle of a building, to reduce their impact on the environment from planning stages, through build and demolition. Building the right environment By creating the right policy environment, incentives for innovation and infrastructure, the Government can encourage companies to seize the sustainable opportunities of new technologies and value chains linked to green sectors. They can accelerate the shift of current carbon-intensive economic and industrial structures onto greener trajectories, enabling the UK to meet global climate and development goals under the Paris Agreement on climate change and the 2030 Agenda for Sustainable Development. Transparent working practices Each industry sector is expected to engage and pledge its support to achieve the significant deadlines. Every company can make a difference, even with small steps towards a sustainable future. So whilst elements such as safety and security represent just one component of building the right sustainable environment, it paves the way to opening up our sector to greater efficiencies, transparent working practices, and encourages collaborative use of resources. Sustainability in security The security sector has a significant opportunity to incorporate ‘going green’ into its practices In fact, the security sector has a significant opportunity to incorporate ‘going green’ into their processes, and practices. This is right from product lifecycles to more environmentally friendly work practices when it comes to maintenance and monitoring services. When integrating environmentally friendly practices, starts with the manufacturing and production of the wide variety of systems in operation for the security sector. And some certifications and guidelines can be achieved, such as the ISO 14000 which looks into eliminating hazardous materials being used which in turn will reduce carbon footprint.  Upgrading supply chain process Observing the complete supply chain and working with partners to reduce unnecessary travel, shipments, and transportation of products, can all contribute and create sustainable processes.  In the maintenance and monitoring of products, it is essential installers and security specialists consider their own environmental impacts. Simple changes such as switching company vehicles to electric options for site visits can make a significant difference to climate change and improving air quality. Presenting sustainable ways of disposing of products at the end of their natural lifecycle is key to change in our sector. This is especially in the security industry where many customers will need a complete overhaul of outdated solutions or need systems upgrading due to changing threat levels. Sustainable evolution Progress is being made, specifically in the fire and security industry, in its sustainable evolution. Businesses are trying to develop a reputation for “sustainability” or “good corporate citizenship.” And it has gone well beyond the theory to the practical, where companies recognise activities have an impact on the environment and are also reviewing the social and economic influences. Three pillars of sustainability In a recent interview, Inge Huijbrechts, the Global Senior Vice President for safety and security and Responsible Business at Radisson Hotel Groups sees her vision to combine safety, security, and sustainability. Inge focuses on three pillars, namely, Think People, Think Community, and Think Planet. Think People means that we “always care for the people in our hotels and our supply chain.” So, in outwards communications, safety and security were always part of the Think People focus area. Think Community is caring and contributing in a meaningful way to communities where we operate. Finally, Think Planet makes sure that “our footprint on the environment is as light as it can be in terms of energy, water, waste, and carbon, and making sure that we incorporate sustainability into our value proposition.” Moving forward Apprenticeship schemes are integral to ‘think people’ and have a role to play in the social impact on the security industry There are immediate actions that can be taken by companies in the security industry to support sustainable development, working right from within a company to supporting industry-wide initiatives. From a social perspective, at a foundation level, “Think People’ can see the Living Wage Foundation as an example of a commitment to a team.  This is for businesses that choose to go further and pay a real Living wage based on the cost of living, not just the Government minimum. Apprenticeship schemes are also integral to ‘think people’ and have a pivotal role to play on the social impact on the security industry.  It addresses the sector-wide issue of finding employees with the right mix of skills to collaborate and meet discerning consumer demands for increasingly smart security solutions for homes and businesses. Impact of the full lifecycle of products From an environmental view, or ‘think planet,’ we need to collectively look at all elements of our industry, with a desire to analyse the impact of ingredients used, supply chain, or manufacturing alone, and also consider the full lifecycle of our selected products from creation to end of life. As Jamie Allam, CEO Amthal summarises, “This is a long-term, sustainable investment in our people, our products, and our business based on our values.” “When put together, a social team which feels empowers and operates in environmental optimum working conditions is in a position to provide a great experience to our customers, creating an economic positive difference. It forms the basis of a sustainable sector vision for the security industry-wide to adopt.” Taking action Amthal is taking action based on the ready-made universally agreed UN 17 Sustainable Development Goals. Also known as Global Goals, these are at the heart of the 2030 Agenda for Sustainable Development, adopted by all United Nations Member states. This agenda is a plan of action for people, the planet, and prosperity. By being an early adopter, we believe we can engage with customers, partners, and suppliers on these issues and generate opportunities to innovate for mutual and industry sector benefit. Together, we can contribute to building a more sustainable security sector and future, and contribute to the UK Government’s green industrial revolution.

What is the impact of privacy concerns on physical security?
What is the impact of privacy concerns on physical security?

Adoption of General Data Protection Regulation (GDPR) by the European Union in 2016 set a new standard for data privacy. But adherence to GDPR is only one element, among many privacy concerns sweeping the global security community and leaving almost no product category untouched, from access control to video to biometrics. Because privacy concerns are more prevalent than ever, we asked this week’s Expert Panel Roundtable: What is the impact on the physical security market?