Currently VP Operations EMEA, his previous roles include MD of Chubb Locks Custodial Services, and prior to that Operations and Logistics Director for ASSA ABLOY UK
Justin has joined the team to support Traka as it continues to expand into new areas and increase overall market share

Traka, the key and asset management specialist, has appointed a new Managing Director.

Justin Sasse has been appointed as the new Managing Director of Traka. Justin has joined the team to build on the success of the business, and to support the company as it continues to expand into new areas and increase overall market share.

Justin has worked for ASSA ABLOY since 1999. Currently VP Operations EMEA, his previous roles include Managing Director of Chubb Locks Custodial Services, and prior to that Operations and Logistics Director for ASSA ABLOY UK. In fact, Justin was instrumental in the acquisition of Traka by ASSA ABLOY in 2012. This appointment enables Traka to take full advantage of the experience that Justin has accumulated over the years.

Speaking of his move, Justin said: “Traka is a remarkable company. Its products and software are industry-leading, its markets are as varied as they are fascinating, and its people are knowledgeable and excited about the business opportunities and the direction we are going. My task is to ensure that we continue to engage with our customers and staff to achieve success in communicating our solutions to our markets worldwide.

“Having been with ASSA ABLOY for 15 years, and being a long-standing Traka enthusiast, I aim to use my experience for the maximum benefit of Traka and its customers.”

In case you missed it

Responsible AI adoption starts with governance
Responsible AI adoption starts with governance

The eagerness to adopt AI in physical security is increasing as teams want to implement technology solutions for faster, smarter operations. At the same time, the conversations sur...

How AI-enabled cameras are becoming operational sensors that power safety, automation, and business intelligence
How AI-enabled cameras are becoming operational sensors that power safety, automation, and business intelligence

The biggest return on investment from an AI-enabled camera might have nothing to do with security. Organisations are increasingly discovering that the same cameras installed to pro...

Solink's AI agents boost efficiency of existing infrastructure with automation
Solink's AI agents boost efficiency of existing infrastructure with automation

Deploying artificial intelligence (AI) tools should be seen as a business initiative rather than a technology initiative, says Martin Soukup, CTO of Solink, a cloud-based video sec...