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News reports and opinion columns about face recognition are appearing everyday. To some of us, the term sounds overly intrusive. It even makes people shrink back into their seats or shake their head in disgust, picturing a present-day dystopia. Yet to others, face recognition presents technology-enabled realistic opportunities to fight, and win, the battle against crime. What are the facts about face recognition? Which side is right? Well, there is no definitive answer because, as with all powerful tools, it all depends on who uses it. Face recognition can, in fact, be used in an immoral or controversial manner. But, it can also be immensely beneficial in providing a safe and secure atmosphere for those in its presence. Concerns of facial recognition With the increased facial recognition applications, people’s concerns over the technology continuously appear throughout news channels and social media. Some of the concerns include: Privacy: Alex Perry of Mashable sums up his and most other peoples’ privacy concerns with face recognition technology when he wrote, “The first and most obvious reason why people are unhappy about facial recognition is that it's unpleasant by nature. Increasing government surveillance has been a hot-button issue for many, many years, and tech like Amazon's Rekognition software is only making the dystopian future feel even more real”. Accuracy: People are worried about the possibilities of inaccurate face detection, which could result in wrongful identification or criminalisation. Awareness: Face recognition software allows the user to upload a picture of anyone, regardless of whether that person knows of it. An article posted on The Conversation states, “There is a lack of detailed and specific information as to how facial recognition is actually used. This means that we are not given the opportunity to consent to the recording, analysing and storing of our images in databases. By denying us the opportunity to consent, we are denied choice and control over the use of our own images” Debunking concerns The concerns with privacy, accuracy, and awareness are all legitimate and valid concerns. However, let us look at the facts and examine the reasons why face recognition, like any other technology, can be responsibly used: Privacy concerns: Unlike the fictional dystopian future where every action, even in one’s own home, is monitored by a centralised authority, the reality is that face recognition technology only helps the security guard monitoring public locations where security cameras are installed. There is fundamentally no difference between a human security guard at the door and an AI-based software in terms of recognising people on watchlist and not recognising those who are not. The only difference is that the AI-based face recognition software can do so at a higher speed and without fatigue. Face recognition software only recognises faces that the user has put in the system, which is not every person on the planet, nor could it ever be. Accuracy concerns: It is true that first-generation face recognition systems have a large margin for error according to studies in 2014. However, as of 2020, the best face recognition systems are now around 99.8% accurate. New AI models are continuously being trained with larger, more relevant, more diverse and less biased datasets. The error margin found in face recognition software today is comparable to that of a person, and it will continue to decrease as we better understand the limitations, train increasingly better AI and deploy AI in more suitable settings. Awareness concerns: While not entirely comforting, the fact is that we are often being watched one way or another on a security camera. Informa showed that in 2014, 245 million cameras were active worldwide, this number jumped to 656 million in 2018 and is projected to nearly double in 2021. Security camera systems, like security guards, are local business and government’s precaution measures to minimise incidents such as shoplifting, car thefts, vandalism and violence. In other words, visitors to locations with security systems have tacitly agreed to the monitoring in exchange for using the service provided by those locations in safety, and visitors are indeed aware of the existence of security cameras. Face recognition software is only another layer of security, and anyone who is not a security threat is unlikely to be registered in the system without explicit consent. The benefits In August 2019, the NYPD used face recognition software to catch a rapist within 24 hours after the incident occurred. In April 2019, the Sichuan Provincial Public Security Department in China, found a 13-year-old girl using face recognition technology. The girl had gone missing in 2009, persuading many people that she would never be found again. Face recognition presents technology-enabled realistic opportunities to fight, and win, the battle against crimeIn the UK, the face recognition system helps Welsh police forces with the detection and prevention of crime. "For police it can help facilitate the identification process and it can reduce it to minutes and seconds," says Alexeis Garcia-Perez, a researcher on cybersecurity management at Coventry University. "They can identify someone in a short amount of time and in doing that they can minimise false arrests and other issues that the public will not see in a very positive way". In fact, nearly 60% Americans polled in 2019 accept the use of face recognition by law enforcement to enhance public safety. Forbes magazine states that “When people know they are being watched, they are less likely to commit crimes so the possibility of facial recognition technology being used could deter crime”. Saving time One thing that all AI functions have been proven to achieve better results than manual security is speed. NBC News writes, “Nearly instantaneously, the program gives a list of potential matches loaded with information that can help him confirm the identity of the people he’s stopped - and whether they have any outstanding warrants. Previously, he’d have to let the person go or bring them in to be fingerprinted”. Facial recognition can also be immensely beneficial in providing a safe and secure atmosphere for those in its presence With AI, instead of spending hours or days to sift through terabytes of video data, the security staff can locate a suspect within seconds. This time-saving benefit is essential to the overall security of any institution, for in most security threat situations, time is of the utmost importance. Another way in which the technology saves time is its ability to enable employees (but not visitors) to open doors to their office in real time with no badge, alleviating the bottleneck of forgotten badge, keycode or password. Saving money A truly high-performance AI software helps save money in many ways. First, if the face recognition software works with your pre-existing camera system, there is no need to replace cameras, hence saving cost on infrastructure. Second, AI alleviates much of the required manual security monitoring 24/7, as the technology will detect people of interest and automatically and timely alert the authorities. Third, by enhancing access authentication, employees save time and can maximise productivity in more important processes. The takeaway AI-enabled face recognition technology has a lot of benefits if used correctly. Can it be abused? Yes, like all tools that mankind has made from antiquity. Should it be deployed? The evidence indicates that the many benefits of this complex feature outweigh the small chance for abuse of power. It is not only a step in the right direction for the security industry but also for the overall impact on daily lives. It helps to make the world a safer place.
The ease of getting from point A to point B, the effective movement of goods and services, and the flexibility and integration of various modes of transportation are key aspects of mobility today. Smart Mobility has been a key theme in the transportation industry for a while. The idea is to keep traffic flowing and help people to get where they need to be, in a smarter way. To this end, industry players are now innovating and introducing advanced technologies and solutions. Examples include intelligent traffic management systems, free-flow tolls, autonomous driving, smart location solutions, and more. At the same time, traffic congestion, aging infrastructure, rapid urbanisation, and increasing sustainability demands are also intensifying the need for smart mobility solutions. One way to overcome these obstacles is to use intelligent video surveillance technology for improved traffic management, making the roads safer and more efficient for every user, while also reducing emissions. Perceptive intersections Relying on intelligent video analytics, traffic video cameras identify traffic build ups at intersections by counting numbers of vehicles crossing an intersection and detecting their speed, while also counting the number of vehicles queueing in real-time. Aggregated data informs the system when to switch traffic lights to red or green. Intelligent optimisation for traffic signals ensures more effective traffic flow.Aggregated data informs the system when to switch traffic lights to red or green The benefits? Improved safety on the roadways; intersection reconstruction can be avoided; drivers can be advised about the speed of their route, forecasted by traffic signals; reduced wait times and stress for commuters; reduction of harmful emissions; and positive impact on public satisfaction. Road safety Traffic incidents can be disastrous, not merely for causing congestion on the roads but sometimes far worse – resulting in injuries and even fatalities. These incidents have many causes, not the least of which is drivers willfully violating traffic laws. Video technology can aid in detecting all kinds of events – for example, illegal parking, running a red light, wrong-way driving, speeding, and making illegal U-turns can all be detected by smart camera technology. By using deep learning technology, cameras can recognise these events and traffic authorities can be immediately notified and take necessary actions even before traffic incidents occur. Scenarios include stopping a driver who is occupying an emergency lane, or notifying a driver who parked their car illegally. Furthermore, ticketing systems can be incorporated to further regulate driving behaviors. Benefits here include incident prevention, better driver performance, and increased safety on the roads and streets, to name just a few. Scenarios include stopping a driver who is occupying an emergency lane, or notifying a driver who parked their car illegally Public information Sharing information is key to keeping city drivers and travelers informed. Intelligent communication about warnings and updates helps everyone save time, avoid frustration, and simplify everyday mobility. This can be done via traffic guidance screens displayed at highly visible locationsThis can be done via traffic guidance screens displayed at highly visible locations, such as congested areas, transportation hubs, shopping malls, and city plazas – or even at your fingertips on your favorite mobile apps! Traffic video cameras generate real-time data of traffic flow and incidents, sending it to a central platform to further fuse with data from third-party systems such as radar and GPS systems. They also disseminate traffic information, including traffic status, warning and advisory notices, as well as parking status. The benefits are improved public awareness of traffic information, improved travel convenience, overall enhancement of mobility in the city, and more. The Hikvision practice Hikvision has accumulated sophisticated experience in traffic management both at home and abroad. Product lines offer versatile solutions to resolve multitudes of problems in urban traffic management, traffic incident management, highway management, and more. Going deeper, it’s essential to note that efficient signal control management is dependent on the quality of traffic data, system algorithms, and the hardware devices in use; it is also closely related to the mobile environment, such as road conditions, historical traffic conditions, and urban infrastructure. Because of this, no single solution solves traffic congestion everywhere. Hikvision believes that only by working closely with city authorities, public safety organisations, consultants, even academia and other relevant stakeholders, can applications and operational processes be developed to achieve the best possible outcomes. The possibilities for traffic video data are endless, especially now that it can employ artificial intelligence for advanced functionality. Harnessing its power will make all the difference, but the ultimate goal remains the same: safe and smooth traffic, smart mobility, and improved quality of human life.
ISC West continues to innovate and adapt to the changing needs of the security marketplace. In 2019, there will be 200 new exhibitors, 100 new speakers and an expanding mix of attendees that includes more end users and international attendees. The International Security Conference & Exposition (ISC West) will be held April 10-12 at the Sands Expo in Las Vegas. Among the more than 200 new exhibitors on the show floor will be Dell Technologies, Resideo, SAST (a Bosch IoT startup), Belkin International, NetApp, Lenovo, Kingston Technology and many others. The event continues to see more and more solutions in the area of IoT/connected security, a surge in barrier/bollards exhibitors, an increased number of start-up companies, and an emphasis this year on stadium/major events security. Plus, the new exhibit area of ISC West, Venetian Ballroom, will include a mix of solutions from mid-sized domestic and international companies, and is the home of the Emerging Technology Zone – back for its second year with 50-plus start-up companies expected. The International Security Conference & Exposition (ISC West) will be held April 10-12 at the Sands Expo in Las Vegas “ISC West is no longer just about video cameras, access control systems and alarms,” says Will Wise, Group Vice President, Security Portfolio for Reed Exhibitions, which produces and manages ISC West. Embracing and stimulating the market dynamic of comprehensive security for a safer, connected world, solutions on display at the show reflect convergence across physical security, IT (information technology) and OT (operational technology). The ISC West expo floor includes specialised featured areas such Connected Home, Public Safety & Security, Connected Security, Unmanned Security Expo and the Emerging Technology Zone. Plus, complimentary education sessions in the Unmanned Security Expo theatre will include topics such as drones, counter-drone solutions, ground robotics and regulations/policies that support autonomous technology. This year’s event will feature more than 1,000 products and brands covering everything from video surveillance, access control and alarms/alerts, to IoT, IT/cybersecurity convergence, AI, embedded systems, drones and robotics, smart homes, smart cities, public safety and more. The ISC West expo floor includes specialised featured areas such Connected Home and the Emerging Technology Zone Elevating the Keynote Series Over the past few years, ISC West has elevated its Keynote Series (open to all attendee types) to include more speakers and dynamic content covering relevant topics. Attendees should be sure to head to the Keynote room Wednesday and Thursday mornings at 8:30 a.m. before the expo floor opens at 10 a.m. Relating to attendance, ISC West continues to diversify and grow the attendee universe by attracting additional enterprise government end-users across physical and IT/OT responsibilities. The show also continues to attract and grow the channel audience, and there will be an increasing number of International attendees. “Years ago, ISC West was known exclusively as a dealer/integrator/installer show, but not anymore,” says Wise. “Today, the demographic mix continues to evolve as the event diversifies its product and educational offerings, embracing the current market reality of collaboration among integrators/dealers/installers, end-user decision-makers, and public safety and security professionals.” When planning for the show, be sure to view the list of special events and take advantage of the additional connection-making opportunities Within the SIA Education@ISC West conference program, there are over 100 new speakers. Through ISC West’s strong partnership with the Security Industry Association (SIA, the Premier Sponsor of ISC), the SIA Education@ISC West program has expanded and become increasingly dynamic and diverse over the last three years. In addition, ISC West and SIA are hosting a Women in Security breakfast on Friday morning April 12th. Women in Security is a new track for the education program. “Our attendance data reflects the demand for a mix of physical security integrator and end-user content, a balance of technical and management/strategic topics, and diverse topics incorporating IoT and cybersecurity/physical security convergence, and analytics expertise,” says Wise. “Last year was a record year for conference program attendance, and 2019 will yet again set new benchmarks.” Mobile apps, information desks and ease of registration ISC West is also focusing on the attendee experience. Need advice on what exhibitors are a fit for your business needs and interests? The Information Desk adjacent to the main expo entrance will provide customised recommendations based on the information attendees provided during the registration process. Attendees can download the official ISC West mobile app and create a MyShow account through the ISC West website Attendees can download the official ISC West mobile app and create a MyShow account through the ISC West website to research exhibitors and product categories, receive exhibitor recommendations that best fit business needs, review complimentary educational opportunities as well as 85-plus sessions from the paid SIA Education@ISC program. There are many networking opportunities being offered at the show this year. When planning for the show, be sure to view the list of special events and take advantage of the additional connection-making opportunities. Whether attendees want to network with peers or customers at an awards ceremony (Sammy Awards, Fast 50, New Product Showcase Awards), Charity event (AIREF Golf Classic, Mission 500 Security 5K-2K Run/Walk), or an industry party (SIA Market Leaders Reception, ISC West Customer Appreciation Party at Tao), there are a variety of special events offered, all designed to help you make new connections. Make sure to check out the ISC West website for all the Special Events taking place at ISC West.
IFSEC welcomed 23,079 visitors through the doors, increasing attendance by 2% from 2014, driven by UK attendees IFSEC International 2015, organised by UBM EMEA, is pleased to announce another hugely successful year for Europe’s largest security event. Running from 16-18 June at ExCeL London, IFSEC International welcomed 23,079 visitors through the doors, increasing attendance by 2% from 2014, driven by UK attendees. Attracted an additional visitors IFSEC International benefitted from the co-located events within the Protection & Management Series, attracting an additional 4,536 visitors1 from across the venue. This highlights the power of these show’s being located alongside each other, demonstrating that it is the go-to place for sourcing the latest products and innovations, as well as, discovering expertise across security, fire, facilities, and safety. The show continued to attract the senior decision makers from across the industry with a 14% increase in end-users and a 42% increase in directors and company holders, demonstrating the quality of visitors remains at an all time high. Video Surveillance, Access Control and Integrated Security remain significant areas of interest, while the ever increasing topic of Safe Cities, which was reflected by the education available on the show floor, and IT & Cyber Security received more attention than ever before. "The atmosphere on the show floor was fantastic with plenty of innovation and industry expertise on display" As the industry becomes increasingly globalised, IFSEC International remains a truly global event as represented by 33% of total attendees from 112 countries, along with exhibitors coming from 45 countries. For the second year the UKTI Events Alliance worked with the British Security Industry Association (BSIA) to bring inward missions of Commercial Officers and relevant buyers from target countries to meet with UK based organisations at IFSEC International. Exceeded all expectations for 2015 Gerry Dunphy, Event Director for IFSEC & FIREX International, said: “IFSEC International once again exceeded all expectations for 2015; the atmosphere on the show floor was fantastic with plenty of innovation and industry expertise on display across the three days. We have had a great response from both our visitors and exhibitors and we look forward to returning to London in 2016 to continue to be the industry leading event showcasing the latest security technologies from across the globe.” Exhibitors to the show were equally enthusiastic about IFSEC International, TDSi one of the UK’s leading suppliers of integrated access control systems reported a 25% year-on-year rise in export market visitors to its stand this year. “IFSEC International is a great barometer of the state of the security industry and it was obvious that the market has become truly globalised, with a sizeable increase in visitors travelling from other regions to see the latest and best the security industry has to offer,” said John Davies, Managing Director, TDSi. “IFSEC International is a great barometer of the state of the security industry" Highlight at IFSEC Additional highlights at IFSEC International this year included the launch of the Inspirational Speaker Series which attracted large crowds from across the security, safety, fire, facilities management and service management industries to the 400 capacity theatre each day. Kicking off with Baroness Karren Brady on the first day, followed by Sir Ranulph Fiennes on the second day and finishing with Sir Chris Hoy on the final day, each speaker took to the stage to share anecdotes from their own illustrious careers and offer some invaluable advice on leadership and achieving success in any field. Another new launch for IFSEC International in 2015 was the Benchmark Innovation Arena which welcomed over 40 finalists for the annual industry awards, a series of 10 minute pitches and short Q&A sessions were hosted by leading companies including Bosch Security, Vidicore, UTC Fire & Security and Secure Logiq, to name a few. This exciting new format provided visitors to IFSEC International with a detailed look at these new products that are delivering a real benefit to end users, integrators and installers. IFSEC International 2016 takes place from 21st-23rd June at ExCeL London.
IFSEC International will launch a brand new zone within the show - Innovation Arena 2015 has already seen major incidences that have tested the security industry across the globe and as threats continue to evolve IFSEC Internationalhas a crucial part to play in keeping the industry abreast of the latest technologies, developments and best practices. Taking place at ExCeL London IFSEC International 2015 will run from 16-18 June. IFSEC International has been at the heart of the security industry for over 40 years and this year it will continue to showcase the future of the industry alongside truly groundbreaking content. Core theme - innovation A core theme running across IFSEC International this year is innovation, having conducted a significant amount of research following the 2014 edition of the show, a key topic that both exhibitors and visitors kept coming back to was the opportunity to see genuine innovation across the show floor. With this in mind IFSEC International will launch a brand new zone within the show this June, the Innovation Arena in association with leading industry title, Benchmark Magazine. The new theatre will host a series of 10 minute pitches from the Benchmark Innovation Awards finalists. With nearly 40 different companies already confirmed to participate, covering site protection hardware and software, business intelligence, video surveillance hardware and software, video analytics, infrastructure along with access control hardware and software, the Innovation Arena will showcase back to back innovation from across the industry throughout the three days. Short presentation from well-known organisations Organisations such as Panasonic, Bosch Security, Vidicore, UTC Fire & Security and Secure Logiq, to name a few will give a short presentation about their shortlisted product and then open the floor to questions. This exciting new format provides visitors to IFSEC International a detailed look at those products that are delivering a real benefit to end users, integrators and installers. Running alongside the Innovation Arena is the IFSEC International Innovation Trail which will help visitors easily access the new technologies that have come to market that will be featured at the show this year. A core theme running across IFSEC International this year is innovation, a key topic that both exhibitors and visitors kept coming back NICE Suspect Search - video analytics tool Highlights of the IFSEC International Innovation Trail include the NICE Suspect Search, a patent-pending video analytics tool that quickly locates and retraces the movements of a suspect, lost child, or other person of interest within a video surveillance network. Video footage from different cameras and time frames can be reviewed in just minutes, as the system automatically filters out 95 percent of irrelevant images. GP Systems will introduce their new palm vein identification technology at IFSEC International, an accurate and secure technology that makes it a perfect fit for the banking industry. RISCO HandyApp - smartphone application Additional confirmed participants in the Innovation Trail includes the RISCO HandyApp, the first smartphone application dedicated to supporting the sales and installation activities of professional security installers. The app allows installers working with RISCO products to increase their efficiency and sales potential by providing access to everything they need for a smooth installation. Vorty will launch the new Vorty Net smartphone operated access control system, a Bluetooth proximity reader that allows or denies a selected smartphone access to unlock any door electric strike, electromagnetic lock, automated garage door, motorised gate or barrier. Sony PXW-FS7 4k XDCAM camera Also Sony Professional, who recently won the Technology Innovation of the Year at the Digital Studio 2015 Awards in Dubai, will be showcasing the PXW-FS7 4k XDCAM camera that features a Super35 CMOS sensor capable of shooting in 4K Quad Full HD (QFHD) and super slow-motion Full HD. Avertic Armour - chainsaw protective textile Finally, Engtex AB will showcase its highly advanced textile Avertic Armour, developed from the No. 1 chainsaw protective textile, Avertic Pro+. This warp-knitted textile uses the world´s strongest fibre designed to withstand break-in attempts when heavy duty tools are used. These new products, plus many, many more, will make up the IFSEC International Innovation Trail; ensuring visitors can easily find all the groundbreaking technology and new products at the show. Gerry Dunphy, Event Director- IFSEC International states: “This year we really wanted to put new products, the latest technology and most importantly innovation at the very core of IFSEC International, the introduction of the Innovation Arena and the expansion of the Innovation Trail really highlights this. We are really excited to be shining a light on all the great advances that are currently being made within this industry and look forward to celebrating and showcasing these in June.” IFSEC International Innovation Trail which will help visitors easily access the new technologies that have come to market High-level expertise delivered by leading experts Along with all the innovation at IFSEC International there will be plenty of high-level expertise delivered by leading experts within the security industry and beyond. For 2015 IFSEC International launches its Inspirational Speaker Series with three high-profile personalities covering the sports, business and extreme adventure worlds, each of the keynote speakers have reached the pinnacle of their careers and will share their expertise and unique experiences with the IFSEC audience. In its inaugural year the Inspirational Speaker Series will host leading businesswoman Baroness Karren Brady CBE, the world’s greatest explorer Sir Ranulph Fiennes OBE and international cycling superstar Sir Chris Hoy MBE across the three days. Another popular education platform that will return in 2015 is Safe Cities, a stream at IFSEC International which will focus on the protection of larger urban areas, critical national infrastructure and business continuity. Suited for senior and strategic personnel responsible for the protection of major assets within a city, Safe Cities will provide high level thought leadership sessions to provide more insight into this fast growing concept. Networked technologies and current trends all feature heavily in the Safe Cities Seminar Theatre, exclusively sponsored by Eaton. Keynote address on ‘Safe, Smart and Connected Cities’ A taste of what visitors can expect within Safe Cities this year includes a keynote address from the Futurologist Dr. Simon Moores on ‘Safe, Smart and Connected Cities’ where he will look at emerging trends and technologies, the impact of big data and the Internet of Things along with the challenges and opportunities. Paul Adams the Director of Strategic Marketing, EMEA at Alcatel Lucent will host a session on ‘Transforming Public Safety with Smart Technologies and Secure Infrastructure’. Finally, Brian Kilkelly, the CEO of World Cities Network will host a seminar with the title ‘Improving the Resilience of Cities – the Application of Technology’, he will explore the opportunities from the availability of data and ever cheaper computing power to anticipate problems and coordinate resources. Safe Cities visitors to IFSEC International can access the full Safe Cities seminar programme and take advantage of the networking opportunities adjacent VIP Lounge, sponsored by Siemens. 2 new partnerships into Safe Cities Safe Cities will provide high level thought leadership sessions to provide more insight into this fast growing concept This year IFSEC International will also incorporate two new partnerships into Safe Cities, the first is with HyperCat, a leading consortium of major technology developers who are driving the standards of interoperability and they will be discussing their HyperCatCity Initiative at Safe Cities. The second exclusive partnership for Safe Cities is with Euralarm, the association that represents the electronic fire and security industry, who will run their own dedicated half-day conference called Smart Cities: Digital Solutions to Keeping Citizens Safe and Secure. The education programme at IFSEC International also incorporates the Keynote and Convergence Theatre; here leading players from across the security industry will debate the latest issues in cyber security or access control along with case studies and panel discussions around the state of the nation. Trends & technologies for video surveillance Sessions within this theatre include Jim McHale, Managing Director, Owner and Founder of Memoori Business Intelligence Ltd who will present on the Internet of Things in Buildings (BIoT) and the part security will play in this. Additionally, Atul Rajput, Regional Director (Norther Europe) for Axis Communications will look at the game changing trends and technologies for video surveillance in 2015 and beyond. Another highlight in the theatre will be a cyber-security master class from David Emm from Kaspersky Lab UK, in this session he will review the threat landscape in 2015, assess the malware evolution and give predictions for the future. The third education theatre within IFSEC International is the Security Solutions Theatre that will run seminars led by Will Lloyd the product development manager at BRE Global, Jim Swift from BB7 and Dave Tynan the VP at MicroPower Technologies amongst others. New additions to Gadget Zone In 2015, IFSEC International will also introduce some great new additions to some old favourites; the Gadget Zone will join the Security & Fire Installer Live feature. Research highlighted that visitors want to get hands on with the products before they buy and this will provide the perfect opportunity to try out the biggest and latest range of products in one place. Along with the new Gadget Zone, Security & Fire Installer Live will also incorporate the Toolshed in partnership with Anglia Tools, the Fire & Security Jobs Bar, the NSI Expertise Hub and Engineers of Tomorrow, amongst other activities. Protection & Management Series The education programme at IFSEC International also incorporates the Keynote and Convergence Theatre IFSEC International will once again be presented as part of UBM EMEA’s Protection & Management Series. The Protection & Management Series encompasses five major shows in related marketplaces covering safety, service management, facilities, security and fire, the overall ethos of the series is about protecting and managing buildings and places of work, along with the people and information within those places of work. The Protection & Management Series encompasses IFSEC International, FIREX International, Safety & Health Expo, Service Management Expo as well as Facilities Show, in 2014 the combined events attracted more than 40, 000 attendees over three days to London’s ExCeL.
Software counts customers in different areas and detects how long customers stay in store The Slovenian retail chain Merkur is one of the first to use ViDiCore GmbH’s PriVendo for a better customer understanding. Merkur trgovina, d.d. (Merkur trade, Inc.) is the Slovenian market leader in sales of home products and DIY, electro-installation materials, apparatuses and appliances, machinery and tools, ferrous and non-ferrous metal products, and industrial items for professional use. The 1896 established company based in Naklo (Oberkrain) operates various stores in Slovenia. Merkur´s mission is to provide high quality products and services to ensure customer satisfaction. New retail software PriVendo will help in management The Slovenian chain is already well known for its modern, well-stocked and shopper-friendly sales centers. Due to the wide variety of products, Merkur is able to meet customer demands successfully but for its management it is sometimes difficult to manage such a huge store. Several questions had to be answered to support all products and departments in the right way and to meet all customer needs: Do we have an adequate number of staff in all departments at the right time? Are all products placed in the right way? Which products should be supported through marketing campaigns? How successful was our last promotion? How many check outs should be open at what time? How effective are our shop windows? In which products are our customers most interested in? And so on. To answer all these questions easily and quickly, the new retail software PriVendo has been installed at Merkur. This software counts customers in different areas at different times and detects how long customers stay in store, in a department or in front of a product. Furthermore, it can differentiate if a customer is interested or even engaged in a product. Results are presented clearly in form of heat maps, hot spots, diagrams or tables. With these information queues can be managed, staff plans can be made, marketing campaigns can be evaluated and planned, products can be (re)placed, shop windows can be designed and a lot more. Improve customer satisfaction & realise new marketing campaigns After implementing PriVendo with the help of some 360° sensors Merkur could improve customer satisfaction significantly by replacing products and realising new marketing campaigns adapted to the requirements of their customers. Saša Percic – head of sales – confirmed that the results are very important for the marketing and human resource department as well as the sales team and management. Furthermore, Percic underlines the easy handling of PriVendo and the rapidly available results.
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