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Fermax announces strategic plans for 2013, with a focus on new ideas and customer interaction

Published on 18 April, 2013
Fermax has opted for a decentralized and participative format that has been very well received throughout the organization
Fermax discussesed strategic plans for product launches, campaigns and international expansion policies

As every year, Fermax has set aside time for analysis and planning. This time round, the Valencian company has opted for a decentralised and participative format that has been very well received throughout the organisation. During the meeting sessions, the commercial network was introduced to the strategic plans for product launches, campaigns and international expansion policies to be implemented in 2013.

Fermax held its commercial meetings throughout February and early March - one for Spain and Portugal and another for the international markets where the company is present, as they do each year. But on this occasion the two events were organised under a different formula to previous editions.

The international meeting was held this year in Istanbul, this megalopolis towards which much of Europe is looking attentively, thanks to its fantastic growth.

Here, the chosen format was decentralising and it was the managers of the different Fermax subsidiaries that were called upon to outline to those in attendance the situation of their respective regions last year and show the prospects for the business emerging from these positions.

In addition, the expansion strategies were presented for international markets, such as centralisation of management for the Southeast Asian area in the Fermax Asia Pacific subsidiary, bolstering our presence in the region with a closer, more personalised follow-up.

The expansion strategies were presented for international markets, such as the centralisation of management

For the Spanish market, instead of holding a big national convention where the representatives travelled to Valencia, this time the delegations from Barcelona, Malaga, Madrid, Valencia and Bilbao received them in their different headquarters from the different area managers (human resources, administration, technical service and branding, among others), who usually carry out their tasks from the company headquarters.

And instead of focusing the contents on issuing previously defined guidelines, the meetings centered on a detailed analysis of each Fermax territory.

The aim

To provide feedback for the whole group with this information and encourage the generation of new ideas, customising the strategies for each area. The work was intense in all cases, with marathon sessions in all the cities; but the meetings were held with a high degree of participation, turning out to be highly participative, enriching and satisfactory for everyone involved.

More prominence given to local details, more interaction with the people who are closest to the customer, more data gathered directly from the sources and, finally, more coordination. This was the spirit reigning over all these meetings, with the aim of strengthening the connections between the local and the global to provide efficient responses to the challenges looming in the immediate future.


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