Matrix unified communication boosts media house efficiency

One of India's fastest-growing entertainment networks, renowned for its iconic brands, offers a diverse array of experiences across multiple platforms. This network profoundly impacts the Indian entertainment landscape, engaging audiences through its on-air, online, on-ground, cinema, and merchandise properties.

With a portfolio of over 30 channels, it captivates audiences nationwide with a variety of programming, including general entertainment, movies, sports, youth content, music, and children's genres. Additionally, the network has been successfully producing and distributing acclaimed Hindi and regional films in India for over a decade.

Challenge/requirements

The client required a unified communication solution, prioritising emergency communication, for over 500 users. Future scalability was a crucial factor as well. A major challenge involved integrating Matrix devices with existing SIP-enabled systems. Their key requirements were as follows:

• Unified Communication Solution: Implement a system that ensures seamless connectivity across various devices via a single unified communication platform.
• Mobility: Guarantee connectivity for users on the go.
• SIP Integration: It was essential to integrate Matrix devices with the existing SIP-enabled systems to maximise investment efficiency without revamping the current infrastructure.
• Emergency Communication: Provide features that facilitate contacting emergency services during times of distress.
• Redundancy: To minimise or eliminate downtime, particularly during emergencies, redundancy was a critical requirement.

Solution

Matrix, in collaboration with Space Office Systems (I) Pvt. Ltd., created a Unified Communication solution that integrated existing devices with Matrix devices via SIP. This solution included the ANANT unified communication server, standard SIP desk phones, and the VARTA softphone.

The deployment was carried out as follows:

• The server-based PBX, ANANT, housed in the server room, provides LAN and WAN connectivity with the crucial feature of redundancy.
• The media house utilised ANANT's LAN connectivity, facilitated by a network switch that allowed multiple devices on the premises to access IP connectivity.
• The network switch, connected to ANANT via LAN, provides connectivity for SPARSH VP510 and SPARSH VP210 phones, along with the VARTA softphone.
• Moreover, a connection through the router facilitates SIP integration with third-party devices via the SIP trunk.

Results

Emphasising SIP integration of Matrix devices with existing systems optimised investments

The results included significant enhancements to their communication capabilities. Collaboration was streamlined through a unified communication solution, and mobility was boosted with VARTA. Emphasising SIP integration of Matrix devices with existing systems optimised investments. Overall, the solution markedly improved operational efficiency with advanced calling features. Now, let's delve into the specifics of the solution provided.

• Collaboration: The unified communication solution, featuring the server-based PBX ANANT, enabled seamless teamwork between office-based and mobile staff through VARTA. This ensured uninterrupted transfer and reception of information.
• Investment Optimisation: The SIP integration with Matrix Solution seamlessly integrated into the existing network infrastructure, meeting the client's uncompromising requirement. This integration effectively utilised current resources, eliminating the need for additional investments.
• Operational Efficiency: The redundancy offered by ANANT ensured minimal to no downtime, enabling smooth information flow and greatly enhancing workflow efficiency. This capability was especially critical during emergencies and related communications.
• Modern Features: The office now enjoys enhanced capabilities with Matrix Standard SIP desk phones such as SPARSH VP210 and SPARSH VP510. These include advanced call routeing, integration with global directories, VPN connectivity support, thereby significantly bolstering the media house's communication capabilities.

The Matrix solution empowered the media house to elevate its communication capabilities with advanced call features. Notably, it excelled in emergency communication functionality, provided scalability for future needs, and seamlessly integrated with third-party devices through SIP.