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Biography
Brenda Taylor
Specialist areas

Key management, integration solutions, access control software

Brenda Taylor

Sales and Marketing Director, Traka

Previously Business Development Director for EMEA at leading security systems provider Lenel, Brenda has a wealth of experience of building brands in the security market in US and European markets. She has 15 years’ experience in the security solutions market, having spent the early years of her career with the likes of Pinkerton Systems Integration and Vigilos before moving to Lenel in 2004. She began her career at Lenel as Business Development Director for the US and Western Canada, where she increased revenue in the region by more than 400% over 6 years. She later took over the EMEA market in early 2011 where she built and led a team of Business Development Managers across the region. In 2012, Brenda joined the Traka team where she has been responsible for planning, building and executing a global sales and marketing strategy for the most progressive asset management products in the security industry.

Round Table contributions by Brenda Taylor

How does commoditisation impact the security market? How should manufacturers and/or integrators differentiate themselves?
How does commoditisation impact the security market? How should manufacturers and/or...

Comment: Commoditisation is an important aspect of our ever-evolving world in physical security. In the past 10 – 15 years the industry has aspired...

What is an acceptable life cycle for a physical security or video system? Are you seeing a trend toward systems being replaced more or less often?
What is an acceptable life cycle for a physical security or video system? Are you...

Comment: Historically, an average electronic security system was replaced every 7 to 10 years. This was the benchmark used by consultants over 15 years...

How are security systems misunderstood by the general public? What unrealistic expectations surround our market’s systems?
How are security systems misunderstood by the general public? What unrealistic...

Comment: TV programmes such as CSI and 24 create unrealistic public expectations of modern security. The way these shows dramatise technology is one of the...

Tradeshows can be overwhelming. What advice would you give attendees so that they can get the most out of a large trade show?
Tradeshows can be overwhelming. What advice would you give attendees so that they can...

Comment: You need to ask yourself one thing:  "What do I want to get out of this?"  If it’s networking then find a comfy seat at the bar or...

Articles by Brenda Taylor

Intelligent Key Management for Access ControlIntelligent Key Management for Access Control
Intelligent asset management is a natural extension of access control Key and asset management can integrate with other security disciplines to extend beyond the...
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