Verkada has announced the appointment of Carlos Rocha as the Country Manager to spearhead its Latin American (LATAM) operations, reflecting the company's expansion to address increasing demand for AI-based physical security solutions in the region.
Operating from Mexico City, Rocha is set to enhance Verkada's market strategy, sales dynamics, and collaboration with over 400 regional partners. In the past year, the company has witnessed a 300% year-on-year surge in LATAM bookings.
Fast-growing markets
Eric Salava, Verkada's Chief Revenue Officer, noted, "Carlos has been instrumental in building Verkada's business in Latin America from the ground up. He joined as our first employee in Mexico and has since scaled the team to more than 30 employees who are driving real impact across LATAM. This promotion reflects how we're investing in the region."
Last year, the visitor management system thwarted more than 5,000 potential threats
Rocha added that the dynamic and rapidly-evolving markets in Latin America provide significant opportunities for Verkada, especially among local manufacturers, retailers, and industrial firms embracing AI and cloud technologies for their expansion needs.
Visitor management system
Verkada's footprint in the LATAM region is growing, with a 52% increase in its customer base over the past year. Organisations such as C5, Softek, Finsa, and the American School Foundation are utilising Verkada's AI-driven solutions to tackle tangible challenges. The company's video surveillance technology processes over 400 million images per hour at peak times, while its access control systems manage 8 million door unlocks daily. Last year, the visitor management system thwarted more than 5,000 potential threats.
This expansion in LATAM was preceded by the introduction of new offices in several US cities, including Atlanta, Chicago, Dallas, and Los Angeles, as well as the establishment of an international hub in Dubai. CapitalG, Alphabet's growth fund, recently invested, pushing Verkada's global customer base beyond 30,000 and valuing the company at $5.8 billion.
Verkada, a pioneer in AI-powered physical security technology, announces the promotion of Carlos Rocha to lead its Latin American (LATAM) business as Country Manager as the company expands to meet accelerating demand for AI-powered physical security solutions in the region.
Based in Mexico City, Rocha will lead Verkada's go-to-market strategy, sales operations, and partner development across LATAM. The company has grown rapidly in the past year in partnership with its network of more than 400 partners in the region, with its LATAM bookings up 300% year-over-year.
Fast-growing markets
"Carlos has been instrumental in building Verkada's business in Latin America from the ground up," said Eric Salava, Chief Revenue Officer at Verkada. "He joined as our first employee in Mexico and has since scaled the team to more than 30 employees who are driving real impact across LATAM. This promotion reflects how we're investing in the region."
"Latin America is one of the most dynamic and fast-growing markets in the world, and Verkada is uniquely positioned to capture this market opportunity," said Carlos Rocha, Country Manager, Latin America at Verkada. "Organisations here – global manufacturers, retailers, and industrial firms who are rapidly expanding their physical footprints — are ahead of the curve when it comes to AI and cloud adoption, which has made Verkada’s AI-native, cloud-based platform the clear choice for their capital investments."
Visitor management system
With a rapidly expanding customer base that has grown 52% in the year across the region, Verkada is bringing AI into the physical world to solve real-world challenges for organisations like C5, Softek, Finsa, and American School Foundation.
Verkada’s impact is scaling alongside its fast-growing customer footprint: its video security cameras process more than 400 million images per hour during peak hours, its access control powers 8 million door unlocks per day, and its visitor management system prevented more than 5,000 potential threats last year.
Verkada’s investment in LATAM comes on the heels of launching four new offices across the US, including Atlanta, Chicago, Dallas, and Los Angeles, and a new international hub in Dubai. The company's recent investment from CapitalG, Alphabet's independent growth fund, values Verkada’s rapidly growing footprint of more than 30,000 customers globally at $5.8 billion.
