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American Fibertek continues to expand its security network by adapting the changing security landscape

Published on 11 February, 2013
American Fibertek’s business opportunities continue to expand in homeland security, hospitality and gaming venues, and medical campuses
American Fibertek is currently positioned to capitalise on recognised market trends

Over the past 25 years the global physical security market has dramatically changed in scope and grown in size. This development, driven in part by evolving technology and continually improving infrastructure, has kept the industry at the forefront of the major international analysts’ watch lists. Among the select group of players who have successfully adapted to the changing industry landscape is American Fibertek, Inc. (AFI).

Headquartered in Somerset, NJ, AFI is a leading global developer of best in breed video and data transmission solutions specifically designed for professional security infrastructure applications. AFI’s innovative hardware and software solutions for video surveillance and security systems operate on networked, analogue and hybrid platforms employing Ethernet, coax, twisted pair and fibre optic cabling. Based on their unique design advantages, the company’s business opportunities continue to expand in homeland security, hospitality and gaming venues, large sports facilities and medical and educational campuses.

“Our goal is to make network video surveillance and security system transmission easier and more manageable while extending and protecting technology investments already made by the customer,” said Jack Fernandes, President and CEO of AFI. “The specialised infrastructure solutions we offer are faster, cleaner and better in complementing IP video surveillance and physical security systems. They are applicable across a wide range of environments and have enabled AFI and its channel partners to accelerate adoption of network systems and fuel new growth opportunities.”

The AFI brand emphasies class-leading quality, advanced functionality and system control

The AFI brand emphasises class-leading quality, advanced functionality and system control, broader compatibility and an ease of use to help streamline operational tasks and ensure more convenient usage. Product solutions such as AFI’s V’nes exemplify these brand merits with a design that provides an “open path” to integrate IP and analogue systems operation. It is the industry’s only comprehensive video surveillance network solution that delivers control, management and transmission capabilities in fully customisable and scalable user-specified configurations.

According to Mr. Fernandes, the company’s growth and success has not been achieved without challenges. He says, “Over the past years we’ve had to face increased competition, a worldwide recession and a seismic shift in technology. To overcome these and other challenges we learned to match product development to market demand; improve revenue through cost efficiencies; and to take advantage of opportunities as they arrive. This has resulted in sustained profitability for our company even during a severe economic downturn.”

Going forward, Mr. Fernandes believes that network based installations, which have proven their value in total cost of ownership and related efficiencies, will continue to grow at a rate higher than predicted industry forecasts. In addition, communication capabilities will continue evolving as part of the transmission solution. Remote/mobile monitoring and related apps including alerts in the form of emails or text messages to smart phones or other designated addresses will become a standard feature on many new fibre transmission and network control products. AFI is currently positioned to capitalise on these identified and recognised market trends.

“One of the technology trends we continue to see across various markets is the development of infrastructure for video surveillance and security applications as the network backbone for previously disparate systems such as point-of-sale and IP telephony. This presents a huge opportunity for continued growth at American Fibertek given our unique ability to offer turnkey infrastructure transmission solutions that combine the overall efficiencies and performance advantages of fibre optics and IP technologies,” concluded Mr. Fernandes.

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