Genesis Cloud and Photoroom partnership for AI photo editing

Whilst the transformative capabilities of AI have captured the global consciousness, the sustainability of its usage is one such topic that has been slow to attract attention.

Due to the intense computational power needed to run and train AI models, the energy consumption of these computers is immense, with one study by Cornell University showing that training some models, such as GPT-3, burned up to 500 metric tons of CO2, comparable to a coal power plant running for 10 hours.

AI-powered photo editing services

Since its launch in 2018, Genesis Cloud aims to make AI computing more sustainable

In a bid to work towards carbon reduction in AI, Genesis Cloud and Photoroom have announced a partnership that will revolutionise AI-powered photo editing. Since its launch in 2018, Genesis Cloud aims to make AI computing more sustainable, with its data centres running 100% on green energy. 

By utilising Genesis Cloud's top-tier infrastructure, Photoroom can not only work towards reducing its own carbon footprint, but also take advantage of the improved efficiency, accuracy, and operational performance of Genesis Cloud’s AI-powered photo editing services.

"We are thrilled to partner with Photoroom, a pioneer in AI photo editing. This collaboration showcases the strength of Genesis Cloud’s high-performance cloud infrastructure in supporting advanced AI training workloads," said Dr. Stefan Schiefer, CEO of Genesis Cloud.

Several benefits

The partnership offers several benefits:

• Reduced Carbon Footprint: Genesis Cloud’s data centres run 100% on green energy, helping Photoroom avoid 1300 tons of CO2 per year compared to legacy providers.
• Best-in-Class Compute: Best-in-class computational capabilities through a multi-node cluster of NVIDIA HGX H100 GPUs, 3.2 Tbps InfiniBand networking, and high-speed file storage from VAST Data.
• Expert Technical Support: A direct line of contact with Genesis engineers ensures fast and high-quality support to minimise setup time and maintain reliable operations at scale.

Photoroom’s commitment 

Genesis Cloud decided not to rely on carbon offsetting programs, focusing instead on the direct connection

Importantly, Genesis Cloud decided not to rely on carbon offsetting programs, focusing instead on the direct connection of the data centre to renewable energy. This aligns perfectly with Photoroom’s commitment to improving sustainability.

"It’s important to be honest about the fact that AI models burn a huge amount of energy, so we can tackle this issue head-on. One reason why we wanted to work with Genesis Cloud is that Photoroom believes we can positively impact the AI industry’s energy mix by choosing the right providers," said Eliot Andres, CTO at Photoroom.

AI photo editing features

"Partnering with Genesis Cloud has enabled us at Photoroom to achieve top performance in training our models and significantly enhance our computational capabilities," said Eliot Andres, adding "The direct line of contact with Genesis’s competent engineering team has been tremendously useful during the setup and operation of the GPU cluster."

This partnership highlights the commitment of both companies to innovation and sustainability. With this collaboration, users can expect stunning AI photo editing features, reinforcing Photoroom's position as a pioneer in the AI photo editing industry.