Genetec Inc., a pioneer in enterprise physical security software, has emphasised the importance of responsible and practical applications of artificial intelligence (AI) for organisations in Saudi Arabia. As the country's infrastructure rapidly expands, security teams are facing the challenge of managing increasing amounts of data from video feeds, alarms, sensors, and incidents.
AI is gaining attention within the physical security sector, and according to the 2026 Genetec State of Physical Security report, AI is prioritised alongside access control and video surveillance for the coming year. However, the report also highlights that 70% of end users are worried about the design and implementation of AI systems, suggesting a need for organisations to focus on trustworthy and quantifiable use cases instead of employing AI without clear purpose.
Cloud security systems
In Saudi Arabia, as investments in modern, connected security infrastructure increase, these concerns are becoming more significant. The 2026 State of Physical Security Report reveals that 43% of respondents in the Kingdom reported increased physical security budgets for 2025, nearly twice the EMEA average of 24%. Furthermore, 13% of respondents in Saudi Arabia use cloud-based physical security systems, higher than the EMEA average of 7%.
Mohamad Saad, Country Manager for Saudi Arabia and Bahrain at Genetec Inc., commented, "AI has the potential to support security teams in meaningful ways, but its value depends on how responsibly and practically it is applied. For organisations in Saudi Arabia, the priority should not be adopting AI for its own sake. It should be about using AI to solve real operational challenges, improve response times and support better decision-making while keeping people in control."
Maintaining flexibility and control
This approach supports modernisation efforts while preserving flexibility and control
AI's most substantial benefit in physical security comes from enhancing efficiency and decision-making for security teams. During live monitoring, intelligent automation can minimise nuisance alerts and highlight alarms needing attention. In investigative scenarios, AI helps sift through large datasets, expediting the process of finding relevant evidence and providing operators with the necessary context.
Connected and open platforms play a significant role. By integrating data from video, access control, sensors, and other communication sources, security teams in Saudi Arabia can gain comprehensive situational awareness and prevent disjointed operations. This approach supports modernisation efforts while preserving flexibility and control.
Handling sensitive information
Trust and accountability are critical, as physical security systems frequently handle sensitive information. AI technologies should enhance, not replace, human judgement by providing actionable insights and aiding quicker decisions. However, final decision-making should always rest with human operators and investigators, who bring indispensable context and experience.
As the landscape of physical security grows more interconnected and data-centric, practical and responsible AI can aid Saudi Arabian organisations in managing complexity, enhancing resilience, and providing tangible benefits in operations.
Genetec Inc., the global pioneer in enterprise physical security software, has highlighted the need for organisations in Saudi Arabia to focus on practical and responsible applications of artificial intelligence (AI) in physical security, as security teams manage growing volumes of video, alarms, sensor and incident data amid the Kingdom’s rapid infrastructure expansion.
AI is drawing greater attention across the physical security industry. In the 2026 Genetec State of Physical Security report, based on input from more than 7,300 security professionals worldwide, AI ranked alongside access control and video surveillance as a key priority for the year ahead. However, the research also found that 70% of end-user respondents are concerned about how AI systems are designed and implemented, underscoring the need for organisations to focus on trusted and measurable use cases rather than adopting AI for its own sake.
Cloud security systems
In Saudi Arabia, this is becoming increasingly relevant as organisations continue to invest in modern, connected security infrastructure. The Saudi Arabia findings from the 2026 State of Physical Security Report show that 43% of respondents reported increased physical security budgets in 2025, nearly double the EMEA average of 24%. The Kingdom also recorded the highest proportion of cloud-based physical security systems in EMEA, with 13% of respondents using cloud security systems compared to the EMEA average of 7%.
“AI has the potential to support security teams in meaningful ways, but its value depends on how responsibly and practically it is applied,” said Mohamad Saad, Country Manager - Saudi Arabia and Bahrain at Genetec Inc. “For organisations in Saudi Arabia, the priority should not be adopting AI for its own sake. It should be about using AI to solve real operational challenges, improve response times and support better decision-making while keeping people in control.”
Maintaining flexibility and control
The clearest value of AI in physical security lies in helping teams work more efficiently and make better decisions. During live monitoring, intelligent automation can help reduce nuisance events and bring forward alarms that require attention. In investigations, it can help teams search through large volumes of video and metadata more efficiently, shortening the time needed to locate relevant evidence. This can give operators more context when they need to understand what happened.
Connected and open platforms are also important. When video, access control, sensors, communications and other data sources work together, security teams can gain a clearer picture of events and avoid disconnected workflows. For organisations in Saudi Arabia, where security investment is increasing and cloud adoption is gaining momentum, this can support modernisation while maintaining flexibility and control.
Handling sensitive information
Trust remains essential. Physical security systems often handle sensitive information, so privacy, transparency and accountability need to be built in from the start. AI should support people, not replace them. Security operators and investigators bring judgment, context and experience that technology cannot replicate. AI can help process more information, surface what matters and support faster decision-making, but final decisions should remain with people.
As physical security environments become more connected and data-driven, practical and responsible AI can help organisations in Saudi Arabia manage complexity, strengthen resilience and deliver measurable value in the field.
