iDenfy enhances Coolbet's KYC with AI verification

iDenfy, a provider of identity verification, compliance, and fraud prevention technology, has announced a new partnership with Coolbet, an award-winning B2C entertainment company in the iGaming industry.

This collaboration enables Coolbet to benefit from iDenfy’s automated identity and address verification services to enhance its Know Your Customer (KYC) compliance operations and reduce fraud risks while onboarding new users.

Robust identity verification

Need for robust identity verification in the online gaming space has never been more critical

As digital fraud continues to surge and regulators tighten compliance requirements, the need for robust identity verification in the online gaming space has never been more critical.

Identity fraud has become a pervasive threat across digital platforms. In 2024 alone, over 50% of all online fraud cases were linked to identity-related issues, according to industry reports.

ID documents and PoA submissions

Coolbet is an iGaming and betting platform founded in 2016 and headquartered in Tallinn, Estonia. The company is currently serving over 1.9 million users across ten international markets, operating under licences from Estonia, Sweden, and Malta. As Coolbet expanded into new regions, including Northern Europe, LATAM and Canada, it faced growing pressure to manage compliance efficiently across jurisdictions.

The manual handling of ID documents and Proof of Address (PoA) submissions was time-consuming and increasingly vulnerable to fraud attempts. This created a huge burden for Coolbet’s internal compliance team who needed to check documents in various formats and languages.

New player registration process

Coolbet likes to enhance its fraud prevention system and automate the whole new player signup process

The challenge is especially significant in the iGaming sector, where operators must balance stringent Know Your Customer (KYC) regulations with the demand for a frictionless user experience. 

With that in mind, Coolbet wanted to improve its fraud prevention system and automate the whole new player registration process, which required checking both ID documents, such as a passport, and other documentation to see whether the user is eligible to access the platform based on their location.

Manual verification processes

As the industry continues to scale, manual verification processes are no longer sustainable, often leading to delays, increased fraud risks, and lost revenue. Additionally, according to Domantas Ciulde, iDenfy’s CEO, certain industries have their own rules, which need to be considered when building the onboarding flow.

“iGaming operators always need to prioritise fair gaming practices that are ethical and transparent. Our solution ensures that all players are of legal age, spotting inconsistent behaviour, such as suspicious transactions or multi-account, an issue that is common due to bonus abuse.”

iDenfy’s AI-powered identity verification

iDenfy connects directly with over 9,000 utility providers including electricity, water, telecom

Coolbet integrated iDenfy’s AI-powered identity verification and address verification solutions that now help the iGaming business stay compliant while speeding up the onboarding process for new users.

By using biometric authentication, 3D liveness detection, and AI-powered document verification, iDenfy’s software recognises over 3,000 types of ID documents from more than 200 countries and territories. For address verification, iDenfy connects directly with over 9,000 utility providers including electricity, water, telecom, internet, waste, and gas allowing the platform to instantly verify residential addresses globally. 

iDenfy’s expert reviewers

When an ID photo is not enough, Coolbet can finally customise users' address verification rules, combining automated and manual checks, and rely on iDenfy’s expert reviewers to validate only accepted documents, ensuring they’re no older than 3 months.

One of iDenfy’s key value propositions is its results-based pricing model, which ensures clients are only charged for successful verifications. This approach is particularly attractive to gaming operators looking to control costs without compromising regulatory obligations or user trust.

Coolbet’s compliance team

iDenfy offers 24/7 team support that enables Coolbet’s compliance team to manage proofs quicker

Beyond cost efficiency, iDenfy offers 24/7 team support that enables Coolbet’s compliance team to manage verifications quicker and solve any issues, which is a crucial factor in the fast-moving world of online gaming.

“Identity verification is a vital part of our business, especially in ensuring trust, safety, and compliance. With iDenfy, we gained a partner that not only provided powerful verification tools but also supported us with reliable communication and a user-centric approach. Their platform has helped us to automate key KYC workflows, leading to faster verifications and improved user satisfaction,” said Endre Nesset, the President of Coolbet.

Coolbet’s reputation for integrity and innovation

“As fraud continues to rise and regulators demand more from operators, we’re committed to providing scalable, secure, and intelligent tools that make compliance effortless."

"Coolbet’s reputation for integrity and innovation makes them an ideal partner. Together, we’re making identity verification faster, safer, and more user friendly — without sacrificing compliance,’’ said Domantas Ciulde, the CEO of iDenfy.