It has been two years or so since the last ISC West trade show, the biggest security show in the U.S. market. The coronavirus pandemic has caused a year’s worth of trade show cancellations, and the trend will continue for a while longer. The absence of trade shows has been transformative for the security marketplace, among others, as companies implemented a variety of alternative approaches, with mixed results. We asked this week’s Expert Panel Roundtable: What impact has the cancellation of trade shows had on the security industry?
Integrated security manufacturer TDSi is proud to announce it has been shortlisted in the Security and Fire Excellence Awards 2020 for ‘Hardware Manufacturer of the Year’ supported by IFSEC and FIREX. The award winners will be announced at a virtual ceremony taking place on Wednesday 25th November 2020. Upon the announcement of the shortlisting, Zara Taylor, Marketing Manager at TDSi commented, “We are very excited to be a finalist in this year’s Security and Fire Excellence Awards. The organisers have had a record number of entries this year despite the difficult circumstances we have all faced in 2020, so it is particularly gratifying to have reached the final stage of this key category in these industry-revered awards.” Web embedded server The awards entry featured strict criteria, including evidence of standout products launched since July 2019. TDSi’s entry included both its GARDiS Controller and GARDiS MIFARE Panel Mount Reader. Further entry requirements included evidence of how products are promoted to partners and customers, details of the security integration and cyber security of products, and the environmental standards adhered to (along with wider corporate commitments). TDSi's GARDiS Controller features full cyber security, a web embedded server, and is easy and quick to install. It is available in one, two or four door versions to suit all requirements and budgets, and reflects over 20 years’ worth of experience across the UK, Europe and beyond - incorporating a combination of effective integration, ease of installation/operation and excellent value for money. Domestic home installations The GARDiS MIFARE Panel Mount Reader is based on the powerful standard GARDiS reader design The GARDiS MIFARE Panel Mount Reader is based on the powerful standard GARDiS reader design, but is engineered to fit inside any intercom panels with standard reader cut-outs, but still provide a fully usable reader range even through a metal case (or a plastered wall if required). It features all the usual GARDiS reader inputs/outputs and can feature combined options (e.g. Proximity and MIFARE Plus, MIFARE Plus and DESfire etc.) This unique product has proven particularly popular in apartment and condominium projects with Intercoms, and in domestic home installations where it can be hidden from plain sight for security and aesthetics reasons. Developing low-contact Zara added, “Despite the challenges we have all faced this year, the entire team at TDSi has been committed in the pursuit of our passion and purpose in delivering peace of mind to our customers, suppliers, employees and stakeholders.” “This purpose and drive have ensured that despite what has been ‘thrown’ at us, 2020 has been a highly successful one which is reflected in this award shortlisting. Our product portfolio continues to grow and our approach of developing low-contact and easy to fit/maintain solutions has proven to be particularly timely for the conditions of the new normal. We also have plenty of new and exciting products to be unveiled in 2021, but in the meantime, we look forward to the results of the Security and Fire Excellence Awards 2020 in November.”
Integrated security manufacturer TDSi is pleased to announce the appointment of Zara Taylor as Marketing Manager. Zara, who is based at the company’s global headquarters in Poole, Dorset, is overseeing the company’s ongoing and rapidly expanding digital and marketing strategies. TDSi’s Managing Director, John Davies commented, “We’re excited at the prospect of seeing Zara’s skills being put to work, as we take our marketing activity to the next level with a good dose of Millennial thinking and knowhow. Zara’s knowledge of the digital and social landscape will add fresh impetus to our marketing drive, as we bring new products out of our development pipeline and augment our sales channel strategies, both at home and abroad. I know that Zara will have a positive impact on our activities, and I’m delighted she’s now a part of the team.” Marketing industry experience Zara has worked in the marketing industry for three years for a variety of different industries Having graduated from the University of Northampton in 2017 with a First-Class BA in Fashion Marketing, Zara has worked in the marketing industry for three years for a variety of different industries including: hospitality, automotive, fashion, and now security. Commenting on her appointment, Zara stated, “I am very excited to be leading TDSi’s continued vanguard into the digital world, which is a vital part of the security industry’s continued growth and evolution. Security needs are universal across all industries and our customers and potential customers operate across all vertical sectors, so it is vital that we continue to deliver relevant and exciting messaging to all these audiences through all digital channels.” Embracing digital channels Zara adds, “We have many exciting developments taking place at TDSi which we will be unveiling over the coming months and into 2021, and I look forward to being a key part of this. As we all settle into the new normal, TDSi will be further embracing digital channels, as well as meeting our customers and partners at UK and International events, to showcase our solutions for an ever-evolving security world.” Alongside her marketing career, Zara likes to stay active and regularly plays netball (social distancing rules permitting!) and is currently training for a planned ultra-marathon in 2021. “It will be 100km, and I sometimes think I must be mad! But setting yourself exciting goals, working through any challenges, and achieving them, is just as important in your life as it is in your career. I am delighted to be part of the TDSi team, which shares this approach to being the best you can be.”
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