In a proactive response to the increasing convergence of the physical security and professional A/V industries, XtraSales, Inc., a manufacturer’s representative serving the professional / commercial security sector, and On the Road Marketing, a professional A/V manufacturer’s representative firm serving manufacturers in the commercial Audio & Video industry, have announced a strategic alliance.
Sophisticated security systems
Demand for integrated and sophisticated security systems and professional A/V solutions are redefining how manufacturers go to markets and paving the way for stronger partnerships between security and professional A/V manufacturers to better serve the needs of clients.
“Serving the needs of our security manufacturers has allowed us the honor of representing some of the most well-respected manufacturers in the security industry for over 20 years,” says Peggy Caruso, president of XtraSales, Inc. “We’re looking forward to extending that same commitment to the Pro A/V Industry.”
Integrated security solutions
The trend toward integrated security and professional A/V systems is a significant one, notes Mark Medling, Principal, On the Road Marketing. “We are proud to partner with XtraSales. Integrated solutions between our various manufacturers is a win-win for all, and further highlights how manufacturer’s reps continue to bring value and innovation to the industries they serve.”