ISC West 2019: Genetec unifies security, intelligence and operations

Booth number: 26061

Genetec Inc. is a technology company with a broad solutions portfolio that encompasses security, intelligence, and operations. The company’s flagship product, Security Center, is an open-architecture platform that unifies IP-based video surveillance, access control, automatic license plate recognition, communications, and analytics. Genetec also develops cloud-based solutions and services designed to improve security and contribute new levels of operational intelligence.

Q: What was the first year your company exhibited at ISC West? Please share your remembrances of that experience?

Genetec also develops cloud-based solutions and services designed to improve security and contribute new levels of operational intelligence2006 was the first year that Genetec exhibited at ISC West, and we remember what a whirlwind it was and being blown away by the scale of the show floor. It helped cement our desire to return year after year.

Q: What strategies do you use to get the most out of exhibiting at ISC West?

Genetec uses marketing outreach prior to the event to invite our customers and partners to connect with us at the show. We also take advantage of on-site sponsorship opportunities to advertise at the convention center. During the event, we welcome all feedback that attendees are willing to share with our team. After the event, we will communicate with booth visitors to thank them for their support and nurture our existing and potential relationships.

Q: How do you quantify your success at ISC West? What ROI do you receive from the show?

The primary successes at the show are measured by the level of engagement with our current and potential end-users, the number of leads that are secured at the booth as well as the increase in brand awareness that is observed.

Q: What company activities (outside the show floor) does your company organise each year?

ISC West allows us to connect and engage with our customers and partners

ISC West allows us to connect and engage with our customers and partners, to touch point on common activities, as well as celebrate our joint wins during cocktail events that we host throughout the show week.

Q: What sets ISC West apart from other trade shows on the calendar?

ISC West offers a unique opportunity for Genetec to be face-to-face with our existing customers and prospects to not only generate business opportunities but to also showcase new technology and initiatives from the business to physical security industry experts. Genetec attracts hundreds of visitors to its booth at the show, and this allows us to spend time better understanding market needs and reactions to the innovations we are delivering. ISC West is not just about networking but the show is also great place to help us better understand our market and customers.