Booth number: 8045
Costar Technologies, Inc. is a public company that designs, develops, manufactures and distributes a full range of products for the video surveillance and machine vision markets. Costar consists of five operating companies: Arecont Vision Costar, CohuHD Costar, Costar Video Systems, Innotech, and IVS Imaging. The combined product portfolio consists of surveillance cameras, video surveillance systems, recorders, monitors, lenses, cables, accessories, and cloud-enabled services.
For more about their presence at ISC West, we contacted Jeff Whitney, Vice President of Marketing for Arecont Vision Costar, a Costar Technologies, Inc. business unit.
In 2005, the technology was extremely new and unproven to the typically risk-adverse security industry
Q: What was the first year your company exhibited at ISC West? Please share your remembrances of that experience.
One of our companies, Arecont Vision, exhibited in ISC West booth 17147 in 2005, a tiny space on which the hopes of the company rested. At the time AV was focused on pioneering IP megapixel surveillance cameras, but today we are part of Costar Technologies, offering cameras, VMSs, and recorders.
In 2005, the technology was extremely new and unproven to the typically risk-adverse security industry. Talking with those who were with the company at time, the enthusiasm of the booth team reached the security dealers and systems integrators who were attending, helping bring megapixel cameras to a much wider audience.
Q: What strategies do you use to get the most out of exhibiting at ISC West?
The Costar companies have a very deep portfolio of products for the security market, and we bring our latest products from each business unit to ISC West.
Attendees come in part to see the latest tech, and we drive our development cycle to have exciting new products to unveil on the show floor. We also have meeting space in the booth to provide one-on-one time with our executives and sales team, while sponsoring free admission to the expo for all who want it.
Q: How do you quantify your success at ISC West? What ROI do you receive from the show?
Unveiling our latest products and solutions to existing customers and partners is key to a successful event, and ISC West’s large impact on the industry ensures that many will attend. Perhaps even more important is informing those attending of the strength of the Costar product portfolio, including many Made in USA products and services that others don’t deliver. Both help to drive leads for projects in which we can really benefit our partners and end user customers.
Each of our companies will participate in meetings, dinners, and events with our customers and partners throughout the days of the show
Q: What company activities (outside the show floor) does your company organise each year?
A large show like ISC West brings many of the Costar business units together, providing an excellent opportunity to continue bonding as a team, as well as to participate in events beyond the show floor. Each of our companies will participate in meetings, dinners, and events with our customers and partners throughout the days of the show.
Q: What sets ISC West apart from other trade shows on the calendar?
ISC West brings a very large number of interested, security-focused systems integrators, dealers, consultants, and end user customers all to one place for a three-day expo. That audience and opportunity to share our message validates the investment any large show requires from Costar or others.
While some industry events have struggled to find and maintain their audiences, ISC West continues to deliver quality, knowledgeable attendees from across the Americas and around the world. The show differs from other events we do, which are typically regional in attendance or focused more on specific vertical markets.