Download PDF version Contact company

Booth number:  8037

Boon Edam is an over 140-year-old global market provider in entry solutions, headquartered in the Netherlands, with over 20 subsidiaries worldwide. They offer a full range of security turnstiles, security revolving doors and mantrap portals as well as architectural revolving doors and have extensive expertise in managing the movement of people through many types of buildings across all industries. Boon Edam works with customers to determine their exact requirements and develop a customised solution. In the Americas, Boon Edam has been recognised as the market leader in “Pedestrian Security Entrances” by IHS Markit since 2008.

Q: What was the first year your company exhibited at ISC West? Please share your remembrances of that experience.

The market has matured and most people are familiar with security revolving doors

Our first year at ISC West was in 2003, and our booth size was only 10x20 foot. We had just two security entrance products and only five sales people in the booth. Back then, we focused on showing people what exactly a security revolving door was and how it worked to prevent tailgating or piggybacking – most visitors had never seen one! We spent a lot of time conducting demonstrations. Today the world has changed, the market has matured and most people are familiar with security revolving doors and understand they can provide a payback. In the past few years we have more time and people allocated to having meetings with large customers.

Q: What strategies do you use to get the most out of exhibiting at ISC West?

To gain brand exposure we sponsor the entrances by placing our turnstiles at every entrance to the show floor. At the booth, we install each type of product we sell so that people can get up close to them, see the quality construction and the working principle. Our products also include adjacent technologies like an access control system, readers, biometrics – people can see the whole solution working together. Finally, we definitely allocate space to meeting areas to have meetings with our current customers about ongoing and new projects.

Q: How do you quantify your success at ISC West? What ROI do you receive from the show?

We look forward to getting several hundred visitors at ISC West

Like everyone else, we care about new visitor traffic at the booth. We look forward to getting several hundred visitors at ISC West. Many of them have active projects coming up in the next year, providing a solid ROI every year. Another less tangible ROI is the existing customers we are already working with and our ability to meet with groups of their decision-makers very easily in our booth. We can solidify new projects without planning another business trip in the same year, so there’s efficiency there. Finally, there’s the exposure of our brand and our products in a physical way the industry – hard to quantify that, but we do get a lot of word-of-mouth business probably because of our exposure and earned reputation.

Q: What company activities (outside the show floor) does your company organise each year?

We host our customer and partners at dinners on nights before and during the show at the many restaurants located in Vegas. We have over 20 sales representatives around the country and so we also schedule some time during the week to have a sales meeting to get everyone on the same page.

Q: What sets ISC West apart from other trade shows on the calendar?

Both end users and integrators can come to the booth to see how a solution works together

For Boon Edam, ISC West has shown consistent and improved metrics regarding the number of visitors to our booth and overall attendees year over year for at least the last 10 years. It is our biggest event of the year for that reason. The show also brings some of the largest integrators in the Americas, and more recently, some of the largest global end users.

Having both at the same show is a ‘two birds with one stone’ opportunity because we showcase our security entrances as integrated solutions paired with access control, different types of readers and biometrics. Both end users and integrators can come to the booth to see how a solution works together without having to travel to an installation site.

Share with LinkedIn Share with Twitter Share with Facebook Share with Facebook
Download PDF version Download PDF version

In case you missed it

What is the best lesson you ever learned from an end user?
What is the best lesson you ever learned from an end user?

Serving customer needs is the goal of most commerce in the physical security market. Understanding those needs requires communication and nuance, and there are sometimes surprises along the way. But in every surprising revelation – and in every customer interaction – there is opportunity to learn something valuable that can help to serve the next customer’s needs more effectively. We asked this week’s Expert Panel Roundtable: what was the best lesson you ever learned from a security end user customer?

What is the impact of remote working on security?
What is the impact of remote working on security?

During the coronavirus lockdown, employees worked from home in record numbers. But the growing trend came with a new set of security challenges. We asked this week’s Expert Panel Roundtable: What is the impact of the transition to remote working/home offices on the security market?

New markets for AI-powered smart cameras in 2021
New markets for AI-powered smart cameras in 2021

Organisations faced a number of unforeseen challenges in nearly every business sector throughout 2020 – and continuing into 2021. Until now, businesses have been on the defensive, reacting to the shifting workforce and economic conditions, however, COVID-19 proved to be a catalyst for some to accelerate their long-term technology and digitalisation plans. This is now giving decision-makers the chance to take a proactive approach to mitigate current and post-pandemic risks. These long-term technology solutions can be used for today’s new world of social distancing and face mask policies and flexibly repurposed for tomorrow’s renewed focus on efficiency and business optimisation. For many, this emphasis on optimisation will likely be precipitated by not only the resulting economic impacts of the pandemic but also the growing sophistication and maturity of technologies such as Artificial Intelligence (AI) and Machine Learning (ML), technologies that are coming of age just when they seem to be needed the most.COVID-19 proved to be a catalyst for some to accelerate their long-term technology and digitalisation plans Combined with today’s cutting-edge computer vision capabilities, AI and ML have produced smart cameras that have enabled organisations to more easily implement and comply with new health and safety requirements. Smart cameras equipped with AI-enabled intelligent video analytic applications can also be used in a variety of use cases that take into account traditional security applications, as well as business or operational optimisation, uses – all on a single camera. As the applications for video analytics become more and more mainstream - providing valuable insights to a variety of industries - 2021 will be a year to explore new areas of use for AI-powered cameras. Optimising production workflows and product quality in agriculture Surveillance and monitoring technologies are offering value to industries such as agriculture by providing a cost-effective solution for monitoring of crops, business assets and optimising production processes. As many in the agriculture sector seek to find new technologies to assist in reducing energy usage, as well as reduce the environmental strain of modern farming, they can find an unusual ally in smart surveillance. Some niche farming organisations are already implementing AI solutions to monitor crops for peak production freshness in order to reduce waste and increase product quality.  For users who face environment threats, such as mold, parasites, or other insects, smart surveillance monitoring can assist in the early identification of these pests and notify proper personnel before damage has occurred. They can also monitor vast amounts of livestock in fields to ensure safety from predators or to identify if an animal is injured. Using video monitoring in the growing environment as well as along the supply chain can also prove valuable to large-scale agriculture production. Applications can track and manage inventory in real-time, improving knowledge of high-demand items and allowing for better supply chain planning, further reducing potential spoilage. Efficient monitoring in manufacturing and logistics New challenges have arisen in the transportation and logistics sector, with the industry experiencing global growth. While security and operational requirements are changing, smart surveillance offers an entirely new way to monitor and control the physical side of logistics, correcting problems that often go undetected by the human eye, but have a significant impact on the overall customer experience. Smart surveillance offers an entirely new way to monitor and control the physical side of logistics, correcting problems that often go undetected by the human eye. Video analytics can assist logistic service providers in successfully delivering the correct product to the right location and customer in its original condition, which normally requires the supply chain to be both secure and ultra-efficient. The latest camera technology and intelligent software algorithms can analyse footage directly on the camera – detecting a damaged package at the loading dock before it is loaded onto a truck for delivery. When shipments come in, smart cameras can also alert drivers of empty loading bays available for offloading or alert facility staff of potential blockages or hazards for incoming and outgoing vehicles that could delay delivery schedules planned down to the minute. For monitoring and detecting specific vehicles, computer vision in combination with video analysis enables security cameras to streamline access control measures with license plate recognition. Smart cameras equipped with this technology can identify incoming and outgoing trucks - ensuring that only authorised vehicles gain access to transfer points or warehouses. Enhance regulatory safety measures in industrial settings  Smart surveillance and AI-enabled applications can be used to ensure compliance with organisational or regulatory safety measures in industrial environments. Object detection apps can identify if employees are wearing proper safety gear, such as facial coverings, hard hats, or lifting belts. Similar to the prevention of break-ins and theft, cameras equipped with behaviour detection can help to automatically recognise accidents at an early stage. For example, if a worker falls to the ground or is hit by a falling object, the system recognises this as unusual behaviour and reports it immediately. Going beyond employee safety is the ability to use this technology for vital preventative maintenance on machinery and structures. A camera can identify potential safety hazards, such as a loose cable causing sparks, potential wiring hazards, or even detect defects in raw materials. Other more subtle changes, such as gradual structural shifts/crack or increases in vibrations – ones that would take the human eye months or years to discover – are detectable by smart cameras trained to detect the first signs of mechanical deterioration that could potentially pose a physical safety risk to people or assets. Early recognition of fire and smoke is another use case where industrial decision-makers can find value. Conventional fire alarms are often difficult to properly mount in buildings or outdoor spaces and they require a lot of maintenance. Smart security cameras can be deployed in difficult or hard-to-reach areas. When equipped with fire detection applications, they can trigger notification far earlier than a conventional fire alarm – as well as reduce false alarms by distinguishing between smoke, fog, or other objects that trigger false alarms. By digitising analogue environments, whether a smoke detector or an analogue pressure gauge, decision-makers will have access to a wealth of data for analysis that will enable them to optimise highly technical processes along different stages of manufacturing - as well as ensure employee safety and security of industrial assets and resources. Looking forward to the future of smart surveillance With the rise of automation in all three of these markets, from intelligent shelving systems in warehouses to autonomous-driving trucks, object detection for security threats, and the use of AI in monitoring agricultural crops and livestock, the overall demand for computer vision and video analytics will continue to grow. That is why now is the best time for decision-makers across a number of industries to examine their current infrastructure and determine if they are ready to make an investment in a sustainable, multi-use, and long-term security and business optimisation solution.