Axis Communications has announced the release of its inaugural Axis Perspectives report, a comprehensive research-based publication that delves into the growth and emerging significance of intelligent video technology.
This report, supported by proprietary global research, expert opinions, and practical use cases, highlights the increasing role of intelligent video in enhancing security, safety, operational efficiency, and business intelligence across various sectors.
Intelligent video: A transformative business sensor
The report uncovers a pivotal development in how organisations are adopting intelligent video systems, which are strategically utilised as effective business sensors. This transformation is facilitating improved performance, cost reduction, and automation on a wide scale.
The research offers a strategic outlook on the evolution of video cameras, demonstrating their growing importance in enterprise decision-making and their ability to deliver concrete results, particularly in high-impact settings. An example highlighted in the report is BMW Group's use of cameras for AI-driven quality inspection, which allows for precise automation of product quality checks and boosts operational efficiency.
Delivering actionable insights
Fredrik Nilsson, Vice President Americas at Axis Communications, commented, "Intelligent video is undergoing a fundamental shift—from monitoring what happens to actively informing how organisations protect people, operate and make decisions."
Axis Perspectives aims to present a strategic, research-focused analysis of this shift, compiling global data, real-world applications, and a pragmatic maturity model to assist organisations in maximising the value of video as an integral business capability.
Key findings: Increasing demand for unified platforms
The report indicates significant advancements in the use of video technology for business intelligence
The report indicates significant advancements in the use of video technology for business intelligence, which has almost doubled over the past year, rising from 20% to 38%. Furthermore, 42% of organisations are implementing these systems to enhance operational efficiency.
Infrastructure modernisation remains a priority for 64% of end users, and cybersecurity is a critical concern for 44%. The report also projects that cloud adoption in physical security will increase from 27% to 44% over the next two years, reflecting a growing demand as new use cases emerge. Additionally, 41% of customers are now seeking integrated platforms, highlighting system integration as a crucial element for success.
Building more effective strategies with maturity models
The findings provide a foundation for organisations to develop integrated, data-driven solutions that deliver significant value now and in the future.
To aid this progress, the report introduces a five-stage intelligent video maturity model, guiding enterprises from basic capabilities to more advanced strategies such as Proactive, Predictive, and Autonomous operations. This model empowers leaders to evaluate current capabilities and structure a feasible path towards more effective strategic outcomes.
Axis perspectives: A commitment to network video innovation
Axis Perspectives is an annual, research-centred report from Axis Communications that offers insights, context, and strategic foresight into the evolving role of intelligent video and its interaction with smart, connected technologies.
With a history of pioneering network video innovation, Axis has been instrumental in transforming surveillance into an essential element of public safety and modern business infrastructure. This report signifies Axis's dedication to delivering meaningful value through thorough data-driven analysis, insightful commentary, and a clear vision of future developments to partners, customers, and industry stakeholders.
