Automatic Systems has announced the promotion of Chris McClelland to the position of Sales Director for the United States.
Previously the Regional Sales Manager for the Midwest, McClelland will now report to David Enderle, the company's North American President and General Director.
Chris McClelland's experience
With nearly three decades in the security industry, McClelland brings extensive experience across various roles ranging from operations to sales. He has collaborated with multiple systems integrators, concentrating on large customer relationship management.
McClelland joined Automatic Systems as a Regional Sales Manager in 2018 and has consistently contributed to the company's success.
New responsibilities
As the new Sales Director, McClelland will focus on expanding the national market and driving growth through strategic plans. His role includes fostering relationships with major clients, partners, and stakeholders, guiding national account development, and ensuring product launches meet customer satisfaction levels.
He has expressed enthusiasm for the position, stating, “I am excited to take on this new role as Sales Director for the U.S. I look forward to supporting Automatic Systems' customers and continuing to provide the high level of customer service they've come to expect."
Company transition
David Enderle expressed appreciation for McClelland's contributions, saying, “Automatic Systems is pleased to recognise Chris’ outstanding service to our company and customers with this well-deserved promotion."
The company is actively seeking a replacement for McClelland’s former role as the Regional Sales Manager for the Midwest and encourages qualified individuals to apply.
Automatic Systems, a world pioneer in the automation of secure entrance control, is pleased to announce the promotion of Chris McClelland to Sales Director for the U.S.
Having served previously as the company’s Regional Sales Manager for the Midwest, McClelland will now report directly to Automatic Systems’ North American President and General Director David Enderle.
About Chris McClelland
McClelland has nearly 30 years’ experience in the security industry, working with multiple systems integrators and focused primarily on large customer relationship management. McClelland has held various roles from Operations to Sales. He served as Regional Sales Manager with Automatic Systems from 2018 - 2026, and now as Director of Sales for the United States.
Role and responsibilities
In this new role, McClelland will drive national growth and market expansion through strategic initiatives and the development of new and current verticals while executing go-to-market plans. This role will build and maintain relationships with key clients, partners, and stakeholders, guide national account development, and collaborate across teams to ensure alignment, customer satisfaction, and successful product launches.
“I am excited to take on this new role as Sales Director for the U.S.,” McClelland says. “I look forward to supporting Automatic Systems’ customers and continuing to provide the high level of customer service they’ve come to expect from Automatic Systems.”
“Automatic Systems is pleased to recognise Chris’ outstanding service to our company and customers with this well-deserved promotion,” Enderle says. “We are currently looking to refill his previous position as Regional Sales Manager for the Midwest and encourage interested candidates to apply."