Genetec Inc. has formalised a strategic alliance with Etimad Holding, a member of the EDGE Group, by signing a Memorandum of Understanding (MoU) aimed at advancing unified physical security innovation in the United Arab Emirates (UAE).
This agreement was officially executed by Firas Jadalla, Genetec's Regional Director for META, and Saeed Juma Al Marashda, CEO of Etimad.
Partnership details
This collaboration aims to modernise security operations for both public and private sector entities in the UAE, enhancing situational awareness and safeguarding people, assets, and critical infrastructure.
By integrating Genetec's unified security platform with Etimad's regional expertise, the partnership seeks to further the adoption of innovative security technologies that adhere to established standards.
Collaboration points
Under the MoU, the companies will jointly deliver integrated, data-driven physical security solutionsUnder the MoU's guidance, both companies will work together to provide comprehensive physical security solutions and explore strategic initiatives to assist UAE organisations in transitioning from isolated systems to unified, data-driven security operations.
Firas Jadalla of Genetec highlighted, “Through this collaboration with Etimad, we are combining our experience in unified physical security with a partner that has deep roots in the UAE’s security and critical infrastructure landscape.” This partnership is poised to transform legacy systems into modern platforms, reinforcing resilience and aligning with the UAE's digital security goals.
Secure innovations
The collaboration also supports national security and resilience efforts while fostering innovation by equipping UAE customers with connected, secure solutions that extend beyond traditional security measures. This approach enables organisations to make better-informed decisions and respond more promptly to incidents, optimising their security investments' value.
According to Saeed Juma Al Marashda, Etimad's CEO, “This partnership reflects Etimad’s commitment to advancing the UAE’s national security and critical infrastructure protection through reliable technology and strong local partnerships.”
The collaboration with Genetec allows Etimad to offer integrated, end-to-end solutions that enhance operational visibility and response, furthering the UAE's objectives for safety, security, and sustainable economic growth.
Genetec Inc., the global pioneer in enterprise physical security software, announced that it has signed a Memorandum of Understanding (MoU) with Etimad Holding, part of EDGE Group, to strengthen unified physical security capabilities in the United Arab Emirates.
The MoU was formally signed between Firas Jadalla, Regional Director, META at Genetec and Saeed Juma Al Marashda, CEO at Etimad.
Partnership details
The strategic partnership represents a significant step toward helping public and private sector organisations across the UAE modernise their security operations, improve situational awareness, and better protect people, assets, and critical infrastructure.
By bringing together Genetec unified security platform and Etimad’s local expertise, the two companies aim to accelerate the adoption of innovative, standards-based security technologies.
Collaboration points
Under the MoU, Genetec and Etimad have agreed to collaborate on the delivery of comprehensive physical security solutions, and to jointly explore strategic opportunities aimed at supporting UAE organisations transition from siloed systems to unified, data-driven security operations.
“Through this collaboration with Etimad, we are combining our experience in unified physical security with a partner that has deep roots in the UAE’s security and critical infrastructure landscape,” said Firas Jadalla, Regional Director, META at Genetec.
“Together, we will help organisations across the country move from fragmented, legacy systems to modern, data-driven platforms that strengthen resilience, improve situational awareness, and support the UAE’s long-term digital and security ambitions.”
Secure innovations
In addition to supporting national security and resilience priorities, the collaboration is expected to drive innovation by enabling UAE customers to take advantage of connected and secure solutions that go beyond security. This will help organisations make better-informed decisions, respond faster to incidents, and extract more value from their security investments.
“This partnership reflects Etimad’s commitment to advancing the UAE’s national security and critical infrastructure protection through reliable technology and strong local partnerships,” said Saeed Juma Al Marashda, CEO at Etimad.
“Working with Genetec enables us to deliver integrated, end-to-end solutions to government and private-sector customers, helping them enhance visibility, coordination, and response across their operations, and supporting the UAE’s broader vision for safety, security, and sustainable economic growth.”
