During 2017, we’ve enjoyed stable economic growth for a number of years now; we’re not running into as much resistance for security entrances as we did, say, seven to nine years ago.
Hardening perimeters against active shooters
Compared to other security products such as cameras and card readers, security entrances are a big investment and considered somewhat of a luxury: during downturns we’re among the first to hit the “cutting room floor.” Now, however, fueled by much greater C-suite awareness of the risks from unauthorised entry and tailgating, there is more buy-in to the added security and risk mitigation provided by security entrances and we’re experiencing strong growth.
Going forward, we continue to see greater integration in our space and expanded capabilities to pull useable data from our entrance products and related access control systems. There is now a much greater emphasis on the danger of active shooter scenarios and much more interest in hardening perimeters, entrances, and lobbies.
Companies who can’t scale will be left behind
Amidst these trends, we foresee companies that can’t keep up with the pace of technology integration at the entrance and in the lobby losing market share. Other losers will be those in our market who cannot satisfy the needs of enterprise companies on a global basis, and the same can be said for integrator/install companies. Those who cannot scale are going to be left behind, those who can satisfy global, enterprise-level demands with a full product range and excellent sales and service support will continue to win.
Hard work and investment
As for our company, our growth continues to be well ahead of the market as a whole. According to the latest IHS Markit™ report, we enjoy market share leadership in five product categories. At the last two major tradeshows, I hear people referring to us as the “go-to company,” and the clear market leader.
We have been diligently and strategically building to this position over the past decade. Where we are today reflects our hard work and our investment in serving companies globally, our ability to scale, producing products in the US, maintaining a full product line, and our unwavering commitment to a stellar sales and service experience.