Everbridge

Dentsu International is an advertising and digital marketing organisation. With a clear passion for making the world a safer place, Dentsu is the only advertising holding company to be a member of RE100, a global initiative bringing together the world’s most influential businesses committed to 100% renewable electricity, which they achieved for all their global offices in 2020. “Our Resilience team has an ambitious target to reach 90% of staff and secure a 70% response rate when any critical event occurs. During a June 2020 earthquake in Mexico, our team reached 100% of the 400 employees affected with a 70%+ response rate in 20 minutes with the help of Everbridge.” Global threat landscape “As another example, during the early stages of COVID-19 in the Republic of Korea, our local management team saw the potential for a spike in cases and swiftly created a daily pandemic check-in to continually monitor the health and work arrangements of its employees. This poll has occurred every day for 7 months and is still receiving a 90%+ response rate,” said Adam Barrett. Dentsu needed capabilities to consistently communicate with people and protect assets Navigating an increasingly volatile and uncertain global threat landscape, Dentsu needed capabilities to consistently communicate with people and protect assets across its global operations when critical events occurred. Incidents such as the London Bridge attacks, civil unrest in Hong Kong, and natural disasters in Australia, the Philippines, and South America highlight the growing need to protect people in all locations. Missing enhanced capabilities Existing tools were used to send communications to employees, but were missing enhanced capabilities such as: Holistic reporting capabilities to show whether messages were being received and responded to. Distinct emergency communications, distinguishable from ‘ordinary’ communication tools. Internal collaboration tools to give security teams a holistic risk picture and plan the correct response. Streamlined structures and processes in place to help reduce the time of incident Furthermore, there was a requirement to not only provide risk intelligence, but to automate the validation of hyper localised incident alerts and their issuing. When it came to wider security incidents, there was a desire to introduce further automation and efficiencies in escalation. Critical event management Dentsu International deployed Everbridge to provide a step change to its critical event management capabilities. With Everbridge, Dentsu began leveraging tools that provided effective communication capabilities, robust visibility, operational efficiency, and real-time intelligence, including: 20+ new incident templates to prepare for the most likely critical events, such as extreme weather, natural disaster, contagious diseases, terrorist attack, and IT incidents. Streamlined processes across email, voice messaging, SMS, and the EVBG app starting from least intrusive/ personal to most, sending 3 cycles in 4 hours to maximise the potential for employee response. Internal collaboration tools and reporting for a proactive resilience practice, when incidents occur within a 1-mile radius of each business location, automated alerts sent via the Everbridge platform inform the appropriate local responder to assess the danger, take action, and communicate back, while informing a central team. Wider security alerts and communications to the appropriate regional security team depending on the time of day, that ultimately escalate right through to the leadership team if required. As a result, the Mean Time To Respond (MTTR) to these alerts has reduced to near guaranteed minutes. Minimising personal inconvenience Dentsu launched the service with an extensive internal staff awareness campaign which included direct communications from its leadership teams and utilised everything from townhalls and digital posters to pop-up games and competitions. The campaign familiarised employees with the service, how to update their contact details and reaffirmed their control of their personal data. Dentsu launched the service with an extensive internal staff awareness campaign The campaign raised awareness of the new security procedures, why they’re important and what staff should do when they receive an emergency communication. Events in Hong Kong (HK) are one testament to the impact Everbridge and Dentsu’s partnership continues to have on employees. At the beginning of the protests in June 2019, the HK incident team swiftly utilised the multi-modal capabilities of the Everbridge platform to communicate immediate changes in working arrangements to colleagues, thus minimising personal inconvenience, disruption and ensuring their safety. Monitoring local cases Similarly, in January 2020, the HK team informed colleagues of adaptations to working arrangements as the Coronavirus pandemic took hold. In March 2020, when infections were spiking and little was still known about the virus, the HK team moved quickly as part of a global recovery strategy to monitor local cases, change office access arrangements, provide clear guidance on next steps, quarantine protocols and further protect its employees - while other businesses were awaiting respective local governments for guidance. Dentsu International was recently recognised in the Everbridge Impact Awards 2020 as the winners of the best overall response to COVID-19 category. This forward thinking organisation has a clear passion and purpose for achieving meaningful progress for its clients as a force for growth and good, and is gaining a reputation among its employees, partners, and peers as a pioneer.

The UK Government is consulting on plans to introduce a new law requiring operators of public spaces to consider the risk of a terrorist attack and take proportionate and reasonable measures to prepare for and protect the public from such an attack. Under the proposals outlined in the consultation document, those responsible for a publicly accessible location will have a ‘protect duty.’ The protect duty would apply to certain publicly accessible locations, widely defined as ‘any place to which the public or any section of the public has access, on payment or otherwise, as of right or by virtue of express or implied permission.’ Publicly accessible locations Publicly accessible locations include a wide variety of everyday locations such as: Sports stadiums, festivals and music venues, hotels, public houses, clubs, bars, casinos, high streets, retail stores, shopping centres, markets, schools, universities, medical centres, hospitals, places of worship, government offices, job centres, transport hubs, parks, beaches, public squares, other open spaces. This list is by no means exhaustive, but it does demonstrate the diverse nature of publicly accessible locations. To manage these challenges, some organisations are relying on guarding and manual solutions or processes Organisations responsible for publicly accessible locations have many challenges they need to overcome while at the same time ensuring that safety and security is visible, yet non-intrusive. To manage these challenges, some organisations are relying on guarding and manual solutions or processes, whereas other organisations have invested heavily in diverse security technologies: CCTV, access control, intruder alarms, fire detection, intercoms and more. Managing public safety Effectively managing public safety and security is difficult and can be costly. Potential liabilities are something to seriously consider, based on forthcoming regulation and prevailing public expectations. When a critical event unfolds public reactions can be difficult to safely manage, however this is now a must do. Public space operators need to get the right information to the right people at the right time to protect all people, including every single member of the public. Their work with public and private sector clients around the world has enabled them to understand ‘protecting the public’ challenges and offer solutions that meet the specific requirements. Public space operators and organisations must keep track of all emerging threats and assess the potential impacts of when, not if, they will experience a critical event. Unpredictable threat environment Security executives have the challenge of protecting people, facilities and assets With an increasingly complex and unpredictable threat environment, it has never been more imperative to act faster. With more complete intelligence, organisations can increase their speed and decisiveness to assess risks and prevent those risks from harming people or disrupting operations. Leisure and entertainment is a prominent UK industry, that is also one of the most vulnerable to safety and security threats. Security executives have the challenge of protecting people, facilities and assets, while also maintaining friendly and welcoming services to visitors. Public venues and retailers must provide non-intrusive client safety and security. For the would-be criminal, safety and security provision should be a visible deterrent. Balancing these needs is where Everbridge can help organisations. Everbridge provides the critical event management platform to help organisations manage the full lifecycle of a crisis. Facilitating device activation Their platform correlates events from disparate safety and security systems into a common operating picture to focus people’s attention on what really matters. The platform provides users with actionable alerts, next step actions, and automated reporting to better manage risks, ensure compliance with operating procedures and support the business continuity. Automated workflows ensure rapid, consistent responses, reducing the risk of human error Automated workflows ensure rapid, consistent responses, reducing the risk of human error. It also facilitates device activation to ensure they are always in operational control and protecting the people. Dynamic reports and dashboards provide real-time actionable insights for the operations teams and senior executives. Benefits include: Real-time situational awareness. Reduces risk. Accelerates response times. Avoids technology lock-ins. Prevents information overload. Keeps stakeholders informed. With Everbridge, the organisation can deliver the public protect duty. Now and in the future.

ZeroEyes, the creators of the first AI-based gun detection video analytics platform to earn the full US Department of Homeland Security SAFETY Act Designation, announced a new partnership with Everbridge, Inc., the pioneer in High Velocity Critical Event Management (CEM) and national public warning solutions. The alliance is designed to provide organisations with rapid emergency response and intelligent situational awareness in the event of a gun-related threat. AI-powered risk intelligence Everbridge leverages AI-powered risk intelligence and automated response technology Everbridge leverages AI-powered risk intelligence and automated response technology to help organisations manage critical events with speed and confidence.  Its CEM platform and mass notification system enable organisations to anticipate threats, communicate effectively, and recover quickly, minimising disruption and enhancing resilience in the face of emergencies. The partnership features a product integration that enables both companies to provide complementary safety technologies to mutual customers. Additionally, each organisation will act as a referral partner, supporting businesses in strengthening their comprehensive security and emergency response capabilities. Partner with ZeroEyes “We are pleased to partner with ZeroEyes to introduce our clients to a proactive, AI-powered security and intelligent situational awareness platform that we strongly support,” said John Di Leo, Chief Operating Officer at Everbridge. He adds, “Security systems require a layered approach, and this partnership will ensure that organisations are equipped with the right technology to keep their communities safe.” Digital security cameras ZeroEyes' AI gun detection and intelligent situational awareness software layers onto existing digital security cameras. If a gun is identified, images are instantly shared with the ZeroEyes Operations Centre (ZOC), the industry's only U.S.-based, fully in-house operation centre, which is staffed 24/7/365 by specially trained U.S. military and law enforcement veterans.  If these experts determine the threat is valid, they dispatch alerts and actionable intelligence — including visual description, gun type, and last known location — to local law enforcement and security teams as quickly as 3 to 5 seconds from detection. Everbridge’s dedication “We’re proud to partner with Everbridge to advance our shared mission of helping organisations take proactive measures against gun-related violence,” said Mike Lahiff, CEO and Co-Founder of ZeroEyes. He adds, “Everbridge’s dedication to public safety aligns closely with our own, making them an ideal partner to expand the reach of ZeroEyes’ technology and help protect more lives.”