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AnywhereNow's Microsoft Teams strategy boosting growth

8 May 2025

AnywhereNow's Microsoft Teams strategy boosting growth
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AnywhereNow, a pioneer in transforming customer experience across the contact centre with AI solutions, has announced the appointment of Michael de Paris as the New Head of Partners and Michael Sharelis, the new Head of Sales: North America. 

These strategic positions come as the company takes a bold step forward to accelerate its global growth plans and further strengthens its partner ecosystem on the back of significant growth and recent rebrand.

Microsoft Teams integration

According to Jon Burghart, CRO at AnywhereNow, “Since launching the market’s first contact centre solution with native Microsoft Teams integration, we have proven our commitment to service excellence and gained the trust of more than 2000 global enterprises worldwide."

"Now it is time to accelerate ambitions as we embark on a transformative chapter in the company’s history. We are setting ambitious targets as we strive for even greater growth in the industry. These new appointments are important as we extend our global footprint and seize new opportunities.”

Michael de Paris appointed head of partners

Michael de Paris joins AnywhereNow as Global Head of Partners, bringing over 15 years of experience

Michael de Paris joins AnywhereNow as Global Head of Partners, bringing over 15 years of experience establishing solid partnership programs and developing channel strategies. Most notably he worked at NYSE-listed company Yext where he was responsible for building and executing the channel strategy across the US, EMEA and APAC regions.

At AnywhereNow, de Paris will concentrate on evolving the partner strategy to enhance the global program and play an instrumental role in shaping the future of the go-to-market team.

Strategic relationship with Microsoft

“The partner ecosystem is critical for our business,” said Michael de Paris, Global Head of Partners, at AnywhereNow. “My goal is to re-energise our partner ecosystem, modernise our relationships, and co-create success with partnerships that value our products and love working with us to help deliver exceptional customer outcomes.”

He also highlighted the company’s strategic relationship with Microsoft as a core driver of future growth, “Aligning to Microsoft’s vision and expanding our joint market presence is a critical part of our strategy.”

Michael Sharelis joins as head of sales, North America

Michael Sharelis brings over 10 years of go-to-market and sales leadership experience

Michael Sharelis brings over 10 years of go-to-market and sales leadership experience to his new role. He has previously led sales, partnerships and solutions engineering for pioneering technology businesses. At Anywhere Now, Sharelis will implement a high-performance, scalable sales model tailored to the evolving needs of Microsoft-centric enterprises.

“This is a unique opportunity to scale a company that’s already a pioneer in the Microsoft Teams ecosystem,” said Michael Sharelis, Head of Sales: North America at AnywhereNow. “I’m excited to be joining the company which already has a strong ecosystem of partners with pioneering system integrators and resellers. This is a fantastic opportunity to develop these relationships further and continue to ensure that AnywhereNow is recognised as a partner-first business.”

He continues, “My goal is to disrupt the legacy players, evolve our sales strategy, and build a go-to-market engine that delivers efficiency, structure and consistent growth.”

Rebranded and Ready for Growth

“The recent rebrand of AnywhereNow reinforces our commitment to push forward and take our customers with us on the journey,” says de Paris. “But we also want to bring our partner ecosystem into our new way of working and, like our new brand, it is going to be exciting, as we equip and empower them for success.”

Sharelis adds, “The AnywhereNow brand is moving forward with a fast, modern approach that is geared to disrupt an industry poised for change. Many legacy players exist in this industry and if we hold each other accountable and deliver an exceptional customer experience, combined with a fantastic partner and sales process, we will be well-positioned to grow our customer base globally.”

Partner engagement strategy

Both de Paris and Sharelis agree that to achieve this growth they need to continue to invest in the partner ecosystem

Both de Paris and Sharelis agree that to achieve this growth they need to continue to invest in the partner ecosystem. This involves upgrading the partner portal, evolving the partner engagement strategy and putting the processes and teams in place to make this happen.

Burghart continues, “As we invest in our partner and sales programs, Microsoft remains a top strategic partner for AnywhereNow, and we will continue to work closely with them to empower meaningful connections and transform the customer experience.”

Innovation, growth and an unwavering commitment

As Anywhere Now continues to grow, these appointments solidify its position as a next-generation customer engagement platform focused on innovation, growth and an unwavering commitment to empowering meaningful connections.

“Our new brand represents a fresh, exciting edgy approach that mirrors how we’re engaging with our partners and customers,” concludes Burghart. “We aim to align our efforts with our partners and strive for excellence in every task, every interaction, and every innovation, to deliver our best work yet and create extraordinary outcomes for our customers.”

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AnywhereNow's growth is driven by Microsoft Teams integration, enhancing customer experience and partner engagement. With new leadership, the company strengthens its commitment to innovation and global expansion.

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