An increase in spending on security, more focus on data security, higher demand for integrated solutions, and steady progress to move beyond the pixel race were key trends in 2017. As we look forward to 2018, we will continue to see development in these areas as well as greater impact of the Internet of Things (IoT) on the video security market.
Potential of video security data
More and more, users are realising that the real issues in video security are not about pixel counts. Managing increased amounts of data and making this data relevant and valuable for security and non-security applications are becoming increasingly important. The logical next step for security, and one we will see progress in throughout 2018, is to enable users to interpret the video data and repurpose it to improve levels of security and provide business advantages that go beyond security. This is achieved by adding intelligence to video with analytics.
As users understand the potential of video security data, we will see higher demand for it to be integrated with other security and communications technology, to be used to enable smarter business decisions, and to fuel IoT applications.
Smart city and retail applications
For example, cameras with on-board video analytics can be used to trigger audio communications to increase security and safety when an incident occurs. Data from intelligent cameras can be processed in the cloud to provide retailers with information on how shoppers interact with displays to improve sales. And in smart cities, video data can help to improve traffic flow and pedestrian safety, to control lighting based on the presence of people, or to plan transit schedules based on people counting.
With the increase in connected video devices, data security becomes essential. It’s only possible to rethink what video security can do if the systems enabling this trend are trusted and secured against cyber threats. Data security measures will become a central topic in video system sales discussions in 2018, with priority placed on solutions with end-to-end security.
Video security is changing, and it will be exciting to see new developments and capabilities in 2018 as we rethink what video security can do!
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