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Oncam's new direct-to-cloud video platform

3 Nov 2025

Oncam's new direct-to-cloud video platform
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Summary is AI-generated, newsdesk-reviewed
  • Oncam launches direct-to-cloud video platform for streamlined deployment and enterprise surveillance.
  • AI-enabled cameras and IoT devices enhance Oncam's cloud-native architecture for smarter performance.
  • Oncam partners with Qualcomm, Sandisk, and AWS for advanced analytics and scalable cloud services.

Oncam has unveiled the next phase of its strategic development with the announcement of a new end-to-end, direct-to-cloud video platform. The initiative aims to streamline deployment processes, empower system integrators, and transform enterprise surveillance.

This development marks a significant step for Oncam as it evolves its expertise in intelligent imaging into a comprehensive, cloud-centric ecosystem.

Innovative cloud-based platform

The platform integrates AI-enabled cameras, IoT devices, and cloud-integrated video management software

Engineered in collaboration between Oncam’s UK and US teams, the platform integrates AI-enabled cameras, IoT devices, and cloud-integrated video management software to offer enhanced performance with reduced complexity.

The system is designed to facilitate cloud adoption while preserving the openness and interoperability that have defined Oncam’s ethos. Chief Operating Officer, Scott Brothers, noted, “This marks an exciting new chapter for Oncam. We’re combining two decades of imaging innovation with a modern approach to AI, cloud, and connectivity, always with our channel partners in mind.”

Introducing Oncam Core

Central to this innovation is Oncam Core, a comprehensive web and mobile platform that provides real-time oversight and actionable insights across the video surveillance network.

Built on open standards and fully compliant with ONVIF regulations, it integrates smoothly with third-party cameras, with Oncam’s proprietary edge-optimised devices positioned as optimal for leveraging the platform’s cloud-native architecture.

Advanced camera technology

The next-generation camera line includes bullet, dome, turret, and panoramic models, engineered for easy direct-to-cloud deployment.

Compliant with both NDAA and TAA standards, the line features dual SD slots for edge storage, various power options including PoE and USB-C, and integrated Wi-Fi and Bluetooth. On-device AI acceleration supports analytics at the edge.

Collaborative technology partnerships

To support this evolution, Oncam is collaborating with major technology partners

To support this evolution, Oncam is collaborating with major technology partners. Qualcomm's Dragonwing processors power on-device AI, enabling sophisticated analytics like behaviour detection and facial recognition while minimising bandwidth requirements.

“By combining Qualcomm Dragonwing processors with Oncam’s imaging expertise, we’re unlocking a new generation of smart cameras,” stated Sebastiano Di Filippo, Senior Director, Business Development at Qualcomm Europe, Inc.

Enhanced storage solutions

Sandisk provides robust edge storage solutions aimed at replacing traditional NVR systems. Russell Ruben, Director of Technical Segment Marketing at Sandisk, commented on their collaboration, emphasizing the transformative impact of high-endurance edge storage on intelligent video systems.

Cloud infrastructure with AWS

The platform’s cloud services are hosted on Amazon Web Services (AWS), guaranteeing global reliability and scalability.

Jon Marsh, Oncam’s Chief Technology Officer, explained, “We’re designing for resilience at every layer, from intelligent devices at the edge to a secure, scalable cloud backbone, to offer integrators and enterprises faster deployment and a clear path towards full cloud adoption.”

Support and continuation for existing partners 

While embarking on its direct-to-cloud strategy, Oncam remains committed to its existing partners and alliances, ensuring that current product lines and support programmes continue as planned as the company’s roadmap evolves.

Learn why leading casinos are upgrading to smarter, faster, and more compliant systems

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Oncam announced the next phase in its evolution: a forthcoming end-to-end, direct-to-cloud video platform designed to simplify deployment, empower integrators, and redefine enterprise surveillance. The announcement signals a new era for the company as it expands its long-standing expertise in intelligent imaging into a connected, cloud-first ecosystem.

Built by Oncam’s UK and US engineering teams, the platform brings together AI-enabled cameras, intelligent IoT devices, and cloud-integrated video management software to deliver smarter performance with less complexity. The system is designed to break down barriers to cloud adoption while maintaining the openness and interoperability that have long been part of Oncam’s approach.

“This marks an exciting new chapter for Oncam,” said Scott Brothers, Chief Operating Officer. “We’re combining two decades of imaging innovation with a modern approach to AI, cloud, and connectivity, always with our channel partners in mind. Our channel-first strategy remains central as we invite select integrators to join as Founding Partners and help shape what’s next for the industry.”

Smarter, safer, simpler surveillance

At the heart of the roadmap is Oncam Core, a unified web and mobile platform that delivers real-time visibility and actionable insights across the surveillance ecosystem. Built on open standards and fully ONVIF-compliant, it integrates seamlessly with third-party cameras — while Oncam’s edge-optimised devices are the preferred choice for unlocking the full power of the platform’s cloud-native architecture.

The next-generation camera family, including bullet, dome, turret, and panoramic form factors, is being engineered for plug-and-play direct-to-cloud deployment. Fully NDAA and TAA compliant, the range features dual SD slots for edge resilience, multiple power options (PoE and USB-C), integrated Wi-Fi and Bluetooth, and on-device AI acceleration to support analytics at the edge.

Technology partners and infrastructure

To enable this evolution, Oncam is working with several major technology providers. Qualcomm Dragonwing processors power the system’s on-device AI capabilities, enabling advanced analytics such as behavior detection, facial recognition, and anomaly alerts while reducing bandwidth impact.

“By combining Qualcomm Dragonwing processors with Oncam’s imaging expertise, we’re unlocking a new generation of smart cameras capable of advanced analytics and real-time insights at the edge,” said Sebastiano Di Filippo, Senior Director, Business Development, Qualcomm Europe, Inc.

Sandisk edge storage

Sandisk edge storage provides high-endurance local recording designed to eliminate the need for traditional NVR infrastructure. Russell Ruben, Director, Technical Segment Marketing, Sandisk added, “Our collaboration with Oncam demonstrates how high-endurance edge storage can transform surveillance, making intelligent video systems more reliable, cost-efficient, and scalable.”

The platform’s cloud services are built on Amazon Web Services (AWS) to ensure global reliability and scalability. “We’re designing for resilience at every layer, from intelligent devices at the edge to a secure, scalable cloud backbone,” said Jon Marsh, Chief Technology Officer at Oncam. “That combination will give integrators and enterprises faster deployment, lower maintenance, and a clear path toward full cloud adoption.”

Commitment to existing partners

As Oncam introduces its direct-to-cloud strategy, the company remains committed to its current strategic alliance and technology partners, including those who bring Oncam cameras to market.

Existing product lines, support programs, and integrations will continue as Oncam’s roadmap expands. 

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