iDenfy, a pioneer in identity verification and fraud prevention technologies, announced its latest partnership with Alevon, the first members-only art platform enabling U.S. clients to lease museum-grade artworks valued between $100,000 - $10M.
This collaboration introduces a new level of security and efficiency to the high-end and luxury art leasing market using iDenfy’s AI-powered identity verification system, which was integrated directly into Alevon’s onboarding workflow.
Intersection of technology
Alevon brings the NetJets or Turo model to fine art, altering right into incident while preserving access
Alevon operates at the intersection of technology, fine art, and luxury lifestyle. Through its member-based model, the company offers its members the opportunity to rent iconic blue-chip artworks by artists like Jean-Michel Basquiat, Andy Warhol, Alex Katz, Damien Hirst, Takashi Murakami, and others.
Each piece is delivered with white-glove precision, professionally installed, insured, and made available for optional buyout. Primarily, Alevon brings the NetJets or Turo model to fine art, transforming ownership into experience while preserving access to some of the world’s most sought-after masterpieces.
iDenfy’s RegTech solutions
To deliver this prestigious experience, security and trust are the most important aspects, according to Alevon. The value of an artwork begins at $100,000 as a minimum and up to $10M, making each delivery an operation that demands absolute certainty regarding the recipient's identity and location.
That’s where iDenfy’s RegTech solutions come in. iDenfy’s identity verification toolset is now seamlessly integrated into Alevon’s customer relationship management software (CRM) via Zapier, which enabled the luxury art company to integrate the ID verification process with minimal manual intervention and complicated coding.
Different types of ID documents
iDenfy’s KYC software allows Alevon to verify individuals with different types of ID documents
With support for over 3,000 identity documents from over 200 territories, iDenfy’s Know Your Customer (KYC) software allows Alevon to verify individuals with different types of ID documents and from different countries, even though the artworks are delivered only within the US market.
For this reason, Alevon also integrated iDenfy’s Address Verification solution that automatically checks if the person’s residential address is legitimate and valid.
Assessments for corporate and family-office accounts
Currently, every new member on Alevon has to take a multi-step check that includes document scanning and biometric liveness detection, proof-of-address validation, phone verification for delivery scheduling, and Know Your Business (KYB) assessments for corporate and family-office accounts.
These services help Alevon to confirm not only who the applicant is, but where and how their artwork will be received to ensure that every piece arrives securely, on time, and in the hands of the rightful recipient.
Alevon’s background vetting operations
Efficiency has reduced dropout rates up to 2 times during onboarding, increased the reliability of scheduling
This system has transformed Alevon’s background vetting operations, which once took days to complete, now happen in under 90 seconds. This efficiency has reduced dropout rates up to 2 times during onboarding, increased the reliability of scheduling white-glove deliveries, and added a new layer of assurance for insurers and investors.
It is important to add that verified identity logs are automatically generated and archived in downloadable PDF format, giving stakeholders instant visibility into compliance and fraud-prevention measures.
Remote onboarding channels
According to recent industry data, identity fraud in luxury leasing, especially involving art accounts, has claimed losses of tens of millions annually.
Fraudsters increasingly exploit remote onboarding channels by presenting forged documents or misrepresenting their credentials to access high-value assets. In one case, for example, the Carlauren Group, a UK-based luxury care home investment firm, collapsed in 2019, pioneering to over £76 million in investor losses.
Alevon’s operational model
Investigations revealed that the company had purchased luxury items such as a private jet and sports cars
Investigations revealed that the company had purchased luxury items such as a private jet and sports cars, which were allegedly for company use. The firm's downfall was partly due to insufficient due diligence and verification processes, allowing fraudulent activities to go undetected.
For platforms like Alevon that ship irreplaceable cultural artifacts to private homes, these risks are non-negotiable decisions. Beyond regular identity onboarding, iDenfy’s contribution enhances every touchpoint of Alevon’s operational model. Phone verification ensures that no delivery is derailed by an inactive number or miscommunication.
Extension of the ultra-rigorous experience
Address validation guarantees that artworks land at the correct destination without costly reroutes. KYB checks offer transparency into corporate entities seeking to lease artwork on behalf of clients or partners, a growing trend in the luxury lifestyle and hospitality sectors.
Address validation guarantees that artworks land at the correct destination without costly reroutes
Alevon’s CEO sees identity verification as an extension of the ultra-rigorous experience that shows promise. “We built Alevon to deliver a seamless, luxury service experience to our members."
"Verification is a crucial step in that journey, and iDenfy lets us verify our customers so quickly that our members can go from sign-up to admiring new art on their walls in under 48 hours,” said Daniel Novela, the CEO of Alevon.
iDenfy’s full-stack verification system
“Luxury isn’t just about aesthetics, it’s about trust, speed, and security. Our technology helps companies like Alevon deliver high-value experiences while maintaining rigorous compliance and fraud prevention. We’re proud to protect their members and their masterpieces,” commented Domantas Ciulde, the CEO of iDenfy.
Alevon’s mission is to provide art as an experience, not just an asset. Its success depends on transforming complex logistics and security protocols into invisible, effortless service. With iDenfy’s full-stack verification system working quietly behind the scenes, Alevon is free to focus on what it does best: curating joy and providing access to the world’s most exceptional art.
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