Nedap has announced a strategic partnership with Tillys, a retailer specialising in casual apparel, footwear, and accessories. Starting from the second quarter of 2025, Tillys plans to implement Nedap's iD Cloud solution across all its stores in the United States. This initiative focuses on improving inventory accuracy, enhancing product availability, and optimising operational efficiency.
Through the adoption of RFID technology, Tillys aims to augment the visibility and precision of its inventory management. The iD Cloud platform will enable efficient tracking, from distribution centres to store shelves, facilitating seamless restocking processes and providing customers with an improved shopping experience.
RFID integration for extensive control
The choice of Nedap's iD Cloud stemmed from its robust EPCIS repository features, which support a comprehensive RFID strategy. Tillys is leveraging this capability to establish greater control and visibility across its multi-brand retail operations, as well as to enhance scalability. Erik Quade, the Chief Information Officer at Tillys, emphasized the partnership's role in their 2025 strategic vision, noting it as an investment tailored for sustainable growth and an improved customer journey.
The choice of Nedap's iD Cloud stemmed from its robust EPCIS repository features
The integration of iD Cloud aligns with Tillys' proactive omnichannel strategy, particularly enhancing their initiatives for same-day delivery and in-store pickups by ensuring accurate inventory. Ailen Bilharz, Vice President of iD Cloud North America at Nedap, remarked on the promising impact this partnership is expected to have on Tillys' operations.
Objectives and outcomes
Tillys' primary objectives for rolling out this RFID solution include boosting inventory accuracy and ensuring on-shelf availability throughout its retail network.
These goals encompass Tillys' physical outlets, e-commerce platform, and mobile application. The iD Cloud solution assists in achieving these aims by providing precise item tracking and reducing instances of stockouts, unifying the management of inventory across all channels. This integration is predicted to enhance customer satisfaction and loyalty by meeting customer needs effectively.
Long-term growth and efficiency
Besides optimising inventory and operational efficiencies, the partnership between Tillys and Nedap also sets the stage for leveraging RFID in year-end inventory counting and adopting data-driven approaches to loss prevention. This collaboration equips Tillys with tools to support informed decision-making, reduce shrinkage, and facilitate long-term business growth.
Ailen Bilharz acknowledged the partnership's potential, reflecting on the collaborative efforts led by Madalynn Lauria, and highlighted Tillys' commitment to retail innovation and enhanced customer experiences as pivotal for their ongoing success.
Nedap, the pioneer in RFID solutions, is pleased to announce a new partnership with Tillys, a specialty retailer of casual apparel, footwear, and accessories. Starting in Q2 2025, Tillys will deploy Nedap’s iD Cloud solution across all its stores nationwide, aiming to enhance inventory accuracy, optimise product availability, and streamline operational efficiencies.
Tillys has partnered with Nedap to harness RFID technology, enhancing inventory visibility and accuracy across its retail operations. By leveraging Nedap’s iD Cloud, Tillys will streamline item tracking from the distribution centre to store shelves, ensuring seamless restocking and delivering an unmatched shopping experience for customers.
Impressive level of operational control
Tillys chose Nedap’s iD Cloud due to its powerful EPCIS repository capabilities, allowing for a fully integrated RFID approach. With Nedap’s proven expertise in the RFID industry and a market position, Tillys is confident in the solution’s ability to address its inventory management needs in a complex, multi-brand retail environment. Leveraging iD Cloud’s platform will empower Tillys to achieve an impressive level of operational control, visibility, and scalability across its entire supply chain.
Erik Quade, Chief Information Officer of Tillys announced the new partnership: “At Tillys, our mission is to elevate the shopping experience and stay ahead in a competitive retail landscape. Partnering with Nedap and implementing the iD Cloud platform is a pivotal step in our 2025 strategy to increase market share. By enhancing inventory accuracy and leveraging real-time data insights, iD Cloud empowers us to optimise operations, streamline the customer journey, and deliver a seamless experience. All these factors support Tillys in maintaining a competitive edge. This partnership is more than a technology investment—it’s about building the foundation to drive sustainable growth for the longer term.”
Integration of iD Cloud
Tillys robust omnichannel strategy is elevated with the integration of iD Cloud. As a pioneer in offering same-day delivery and in-store pickup, ensuring precise inventory accuracy is essential to driving the continued success of these programs. “With the insights from iD Cloud, Tillys is well-positioned to drive meaningful impact across their stores and teams for years to come,” said Ailen Bilharz, Vice President of iD Cloud North America at Nedap.
Tillys main objectives for this RFID roll-out are to increase inventory accuracy and ensure on-shelf product availability across all stores, while integrating inventory data across their three primary revenue streams: physical stores, e-commerce platform, and mobile app.
Seamless shopping experience
The iD Cloud solution is uniquely suited to meet these goals by providing exact, real-time tracking of each item and reducing stockouts. This three-pronged approach enables Tillys to optimise inventory management across all channels, ensuring a seamless shopping experience for their highly digital-savvy customers. By unifying inventory management across physical and digital touchpoints, Tillys can meet their customers where they are – leading to higher satisfaction and loyalty.
In addition to improving inventory accuracy and operational efficiency, this partnership will place Tillys in a position to leverage RFID for year-end inventory counts and data-driven loss prevention. With Nedap’s platform, Tillys gains the tools to make data-driven decisions, reduce shrinkage, and foster long-term growth.
Ailen Bilharz, Vice President of iD Cloud North America at Nedap: “This collaboration, spearheaded by Madalynn Lauria, has been years in the making, and we’re thrilled to see it come to life. Tillys has always been at the forefront of innovation in digital retail, and their dedication to enhancing the shopping experience is evident. With the insights from iD Cloud, they are well-positioned to drive meaningful impact across their stores and teams for years to come.”
