Nedap has announced a strategic collaboration with Abercrombie & Fitch Co. (A&F Co.), an international apparel retail giant, by implementing its iD Cloud platform across various Abercrombie & Fitch outlets. The rollout will span several regions, including North America, Europe, the Middle East, Africa, and the Asia-Pacific area.
Following a successful trial in 15 stores, A&F Co. commenced the deployment of Nedap’s iD Cloud Store solution in June 2025, with completion anticipated by the end of the month. This initiative aligns with Abercrombie & Fitch Co.'s objective to enhance omnichannel operations, inventory precision, and ensure better product availability on shelves.
Enhanced inventory visibility
"Inventory visibility is crucial to serving our customers seamlessly, both digitally and in-store," stated Lauren Morr, Senior Vice President of Digital Operations at Abercrombie & Fitch Co. She emphasised that the decision to partner with Nedap was driven by their cutting-edge technological solutions and the comprehensive expertise found within the iD Cloud community. This collaboration aims to optimise store operations by improving inventory accuracy and visibility.
This collaboration aims to optimise store operations by improving inventory accuracy and visibility
The incorporation of the iD Cloud Store by Abercrombie & Fitch Co. simplifies key store operations, such as order fulfilment and inventory stocking, from the storage rooms to customer-facing areas, thus boosting store efficiency. The ability to swiftly expand the software underscores this new strategy's role in enhancing omnichannel capabilities, positioning the company for sustained growth through increased inventory transparency.
Strategic decisions and clear direction
"Abercrombie & Fitch Co.’s transformation through the years has been remarkable, and their renewed strength as a business is a testament to bold decisions and clear strategy," remarked Bruno Bakker, director of iD Cloud North America at Nedap. He further added, “With iD Cloud, they are now taking the next leap forward, elevating their already strong omnichannel capabilities to an entirely new level. Together, we are building a future-proof retail foundation where real-time inventory visibility fuels efficiency, customer satisfaction, and growth worldwide."
Abercrombie & Fitch Co. boasts a range of well-known brands, including Abercrombie & Fitch, abercrombie kids, Hollister, Gilly Hicks, and YPB, all renowned for their quality and comfort, catering to a diverse global customer base.
