Genetec Inc., a prominent name in the realm of enterprise physical security software, has unveiled important discoveries from its 2026 State of Physical Security Report, focusing on the retail sector. The report, based on global inputs from retail professionals, reveals a shift in how retailers perceive physical security. It is now increasingly seen as pivotal to enhancing operations, ensuring employee safety, and facilitating modernisation, rather than solely as a loss prevention tool.
Retailers continue to grapple with standard security issues but are also exploring how physical security data can inform better decision-making, enhance operational efficiency, and maximise the return on technology investments.
Beyond traditional metrics
There's a clear move beyond traditional loss prevention measures, with many retailers harnessing physical security data for broader business improvements. Over 60% of retail professionals indicated that enhancing operational efficiency within the security department is their main goal for using security data. An identical percentage prioritised safety and security improvements. Furthermore, 55% of respondents viewed compliance as crucial, and 48% are leveraging security data to enrich both customer and employee experiences.
Instead of completely overhauling their systems, retailers are opting for measured modernisation
The enthusiasm for AI and analytics is tempered by the reality that many retailers are prioritising the upgrade of outdated systems before expanding their technology bases. The report highlights ageing security infrastructure (40%), the need for enhanced staff training (38%), difficulties in talent attraction (37%), and obsolete IT infrastructure (33%) as prevailing challenges influencing modernisation strategies in the retail environment.
Modernisation with existing resources
Instead of completely overhauling their systems, retailers are opting for measured modernisation. Looking forward, 54% plan to optimise existing technologies for emerging issues, 51% hope to employ AI to refine security processes, and 48% are exploring new security systems for particular applications.
Scott Thomas, National Director for Signature Brands at Genetec, commented, “Physical security is becoming a strategic business asset for retailers, extending well beyond traditional loss prevention. The retailers that will see the greatest return on their security investments are those that treat modernisation as an ongoing strategy rather than a one-time project. By building on existing infrastructure while introducing new capabilities, they can adapt to changing business needs without sacrificing the value of past investments.”
